Our Blog

content marketing workflow

Smooth Handoffs: Reducing Friction in Your Content Marketing Workflow

June 22, 2017 - Content Marketing, influencer content marketing

At Fixate, we use tools like Trello to help manage our influencer content marketing workflow. However, we’ve found that even the best-planned process can have friction points that can slow or even stop your workflow cold. Here are a few observations and solutions that can…

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Quuu

Killing it with Quuu

June 20, 2017 - influencer management, Influencer marketing, Marketing

Using Quuu to Promote Content Your social presence is important. You already know that. These days, the number of tools available to support it is tremendous. Quuu may be just another tool, but for us, it has proven to be uniquely valuable to our business….

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Culture

Handcrafting Company Culture: Fixate’s Approach

June 15, 2017 - Startups

Culture is a critical component to the success of the modern company. It not only identifies key aspects of what the company is and stands for, but also subtly tells a story of where the company has come from and where it is headed. However,…

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keeping freelance writers happy

The Influencer Whisperer: How to Keep Freelance Writers Happy

June 13, 2017 - influencer management, The Influencer Whisperer

At Fixate, our network of subject-matter experts is the backbone of our content-marketing business. They’re the folks who write most of our content on a freelance basis. As we’ve built our business over the past several years, we’ve learned a thing or two about how…

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influencer-marketing business

The Influencer Whisperer: How to Motivate Influencer Practitioners

June 8, 2017 - influencer management

In the influencer-marketing business, your product is only as good as the influencers who create it. That’s true whether the product takes the form of events, videos, social media engagement, or (as is the case at Fixate) expert blog posts and articles. To get good,…

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startup accelerator

Content Marketing is the New PR

June 6, 2017 - Content Marketing, influencer content marketing, Share of voice

PR is simply a way of keeping your brand top of mind within your industry and for your target customer. Though you may be putting all your effort into selecting a PR agency, you may actually have one sitting inside your own marketing team. With…

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types of freelance writers

The Influencer Whisperer: The Three Types of Freelance Writers

June 1, 2017 - influencer content marketing, influencer management

If you work in the content marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different…

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