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image of the DNA needed for marketing for developers

Injecting a Marketing Gene into Developers, Engineers, and Scientists

September 28, 2017 - Marketing

I have both a technical background and a marketing background, so I get that marketing for developers can seem like a  chore. When I was working primarily in a scientific and engineering research environment, I did a lot of liberalarts-splaining where Drama majors told me…

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Decoding Devops

Decoding DevOps for the Marketer

September 26, 2017 - Content Marketing, DevOps, Marketing

Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…

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conversation share of voice or specificity

No topic too small: Specificity in conversation share of voice

September 21, 2017 - Content Marketing, influencer content marketing, Share of voice

A problem found in calculating share of voice is the lack of (or abundance of) meaningful data in which to measure the impact of a vendor or product. When the conversation is new, small, narrow, or lacks participants, controlling it will not be too difficult…

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practitioner marketing

What the Photon! The Power of Nerd Cursing in Practitioner Marketing

September 19, 2017 - Content Marketing, influencer content marketing

Who would advocate something as silly as nerd cursing in practitioner marketing? I humbly take that bow. Content marketing is not just messaging. Content marketing is a tool used to create a relationship with your customer. Practitioner marketing deploys content created by a practitioner, using…

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understand the technology

When Marketing and Developers Collide

September 14, 2017 - Marketing

Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…

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topics in software development

Viral Posts Don’t Necessarily Mean an Epidemic

September 12, 2017 - influencer content marketing, Share of voice

Our last post about how Kubernetes won the share of voice war with Docker and dominates the market of open source container orchestration engines just went viral! http://designextensions.com/wp-content/uploads/2016/12/OfficeHighFive.gif That is so cool! Yet, while we were patting ourselves on the back, we caught a glimpse…

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Share of Voice, Big News Event

How Big News Events Affect Share of Voice

September 7, 2017 - Share of voice

Often the unintended consequences of a big event for a technical company are unrelated to the values, mission, or purpose of the company. These can include: Acquisitions Change of position Outages or product malfunctions An excellent or controversial blog These events, both positive and negative,…

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content marketing application

Marketing Tech: How AI Applies to Small Data

September 6, 2017 - Marketing, Technology

As the world adopts more AI, phrases like deep learning, machine learning, neural networks, and Big Data have started to become more common in general discourse. The efficacy and value of leveraging predictive algorithms to accomplish tasks across very large data sets and within complex…

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