Our Blog

share of voice

When Share of Voice Starts to Matter

August 10, 2017 - Share of voice

The three days before your upcoming board meeting, your entire marketing team is pandering to PowerPoint. Your objective is to give numbers and graphs that are clear enough to demonstrate activity for the last quarter, but that won’t incriminate. On the day of the meeting,…

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Culture

Allowing Customers To Know What It’s Like To Work With You

July 25, 2017 - Business Psychology, Marketing

When we engage with each other, our perceptions and previous interactions are key. During your day, say you just left a conversation with someone in a sour mood. Your second encounter may not start off well. In our lives, we tend to hold those closest…

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Contributors

5 Ways to Vet Content Contributors

July 11, 2017 - influencer content marketing, influencer management

At Fixate, we have interviewed around 150 contributors. About 50 have produced one or more pieces of content for Sweetcode.io or our vendor blogs, and about 15 contribute on a monthly basis. Our current network is around 65 contributors, but it is those elite 15…

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product testing

Influencer Product Testing—When Bad News is Good News

May 18, 2017 - influencer product testing

Building a new offering at some level is based on faith. Your product team has made an educated guess about what the target audience wants, and perhaps the team performed some market research before they built the product or features. But you don’t REALLY know…

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influencer crm

Value of an Influencer CRM

March 30, 2017 - influencer content marketing, Influencer marketing

The demand for influencer marketing is huge. But how it is approached often looks like the wild, wild west, especially in Tech. So it’s no surprise that tool services and the tool market are developing around companies like Fixate. In this market, one area of…

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Illustration showing piece of pie analogy for how to calculate share of voice

How to Calculate Share of Voice

March 15, 2017 - Analytics, Content Marketing, Influencer marketing, Marketing, Metrics, Share of voice

What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…

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Image of woman climbing rock to illustrate getting started with influencer content marketing.

Getting Started with Influencer Content Marketing

January 26, 2017 - Influencer marketing

see the influencer marketing ROI infographic New marketing approaches like growth hacking, relationship marketing, and influencer marketing are great. Understanding their value is easy, but getting started, and getting them to fit into existing paradigms, can be challenging. Influencer marketing in particular requires planning for…

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Technical startups

Marketing for a tech startup? You have a target on your back.

November 30, 2016 - Marketing, Startups

Joining the startup community is exciting. Even more exciting is being able to execute in such a knee-jerk environment. Technical startups are often founded by technical people—People who don’t have a lot of marketing experience, but they know they need it. And when pressured by…

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PR Agencies

How to pick a PR agency for your tech startup

November 17, 2016 - Marketing, Startups

PR activities are not reserved for large businesses with an already established brand. PR agencies can help any business gain exposure and set a PR strategy into motion. But they are expensive, and for a tech startup, there are additional factors you should consider. When…

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image of bubble soccer illustrating how influencer product testing bursts your bias bubble

Burst Your Bias Bubble with Influencer Product Testing

October 11, 2016 - Influencer marketing, influencer product testing, Marketing

There is a lot of luck associated with the success of a new product or major feature. But success is also predicated on an organization’s openness to gathering unbiased, external feedback before the product is launched. In psychology, there are two cognitive biases working against…

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