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conversation share of voice or specificity

No topic too small: Specificity in conversation share of voice

September 21, 2017 - Content Marketing, influencer content marketing, Share of voice

A problem found in calculating share of voice is the lack of (or abundance of) meaningful data in which to measure the impact of a vendor or product. When the conversation is new, small, narrow, or lacks participants, controlling it will not be too difficult…

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Share of Voice, Big News Event

How Big News Events Affect Share of Voice

September 7, 2017 - Share of voice

Often the unintended consequences of a big event for a technical company are unrelated to the values, mission, or purpose of the company. These can include: Acquisitions Change of position Outages or product malfunctions An excellent or controversial blog These events, both positive and negative,…

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Meltwater, Share of Voice

Using Meltwater to Calculate Share of Voice

August 15, 2017 - Share of voice

Meltwater is a media intelligence company that provides media monitoring and social media monitoring to help companies grow and build their brands.  https://www.meltwater.com/ In order to optimize a company’s reach and presence in the media world, real-time analytic tools are needed to accurately measure how…

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share of voice

Who Has the Top Share of Voice for Microservices?

May 2, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…

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Share of Voice

Who Has the Top Share of Voice for Application Performance Monitoring?

April 25, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “Application Performance Monitoring,” or APM:…

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Illustration of container security concept for share of voice blog post

Who Has the Top Share of Voice for Container Security?

April 6, 2017 - Share of voice

A few weeks back the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post we introduce our first rankings in the topic area of “container security.” Here are the organizations that…

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