Our Blog

greg sypolt

Meet the Practitioner: Greg “Quality Built-In” Sypolt

November 20, 2018 - Meet the Practitioner, Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 15, 2018 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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Brena Monteiro

Meet the Practitioner: Brena “Write to Inspire” Monteiro

November 13, 2018 - Developer Relations, Marketing to Developers, Meet the Practitioner

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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landing pages

The Difference Between Marketing and Technical Landing Pages

November 8, 2018 - Marketing

Marketers are very familiar with landing pages. And nine times out of 10, they are focused specifically on marketing landing pages. But there is another type of landing page that is extremely powerful — the technical landing page. I will explain the difference between the…

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vince power

Meet the Practitioner: Vince “IT With a Purpose” Power

November 6, 2018 - Meet the Practitioner

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Meet the Developer: Introducing Jeff Fritz

November 1, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind…

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Meet the Practitioner: Daisy “Sharing Knowledge Builds Community” Tsang

October 30, 2018 - Meet the Practitioner, Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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practitioner marketing strategy

Creating a Practitioner Marketing Strategy for Developer Marketing

October 25, 2018 - Practitioner Marketing

Here’s the plan: Cultivate a cadre of developer practitioners, have them produce content at a high volume, and break through the noise. Watch the sales numbers shoot through the roof. Inside your company, demonstrate the value of content marketing by using content to attract developers…

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bruno edoh

Meet the Practitioner: Bruno “The Enthusiast” Edoh

October 23, 2018 - Meet the Practitioner, Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Meet the Developer: Introducing Michael “Show Me the Info“ Washington

October 18, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people…

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