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influencer-marketing business

The Influencer Whisperer: How to Motivate Influencer Practitioners

June 8, 2017 - influencer management

In the influencer-marketing business, your product is only as good as the influencers who create it. That’s true whether the product takes the form of events, videos, social media engagement, or (as is the case at Fixate) expert blog posts and articles. To get good,…

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startup accelerator

Content Marketing is the New PR

June 6, 2017 - Content Marketing, influencer content marketing, Share of voice

PR is simply a way of keeping your brand top of mind within your industry and for your target customer. Though you may be putting all your effort into selecting a PR agency, you may actually have one sitting inside your own marketing team. With…

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types of freelance writers

The Influencer Whisperer: The Three Types of Freelance Writers

June 1, 2017 - influencer content marketing, influencer management

If you work in the content marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different…

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freelance writers

The Influencer Whisperer: The Money Question: How Much to Pay Freelance Writers

May 30, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

If, like us here at Fixate, you work frequently with freelance writers, you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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modern marketing techniques

Beneath the Hoodie—How Effective Marketing Can Help Prevent Ransomware

May 25, 2017 - Content Marketing, Marketing

As the world continues to feel the impact of the latest ransomware attack, cleverly coined WannaCry, this is an excellent time to reflect on a systemic approach to combating these types of attacks. Ransomware is not new. At its core, WannaCry exhibits both traditional and…

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content marketing

The Influencer Whisperer: Deadlines Aren’t Dead (Not Even for DevOps Content Marketers)

May 23, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

Do deadlines still matter? You might think not—especially if you work in the DevOps world. After all, DevOps has kind of killed deadlines. The whole continuous delivery concept does away with the idea of rigid development schedules characterized by tight deadlines. In DevOps, you’re supposed…

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product testing

Influencer Product Testing—When Bad News is Good News

May 18, 2017 - influencer product testing

Building a new offering at some level is based on faith. Your product team has made an educated guess about what the target audience wants, and perhaps the team performed some market research before they built the product or features. But you don’t REALLY know…

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buyer's journey

Beneath the Hoodie—The CIO Buyer’s Journey

May 16, 2017 - Marketing

Getting the attention of the CIO is hard. And it takes more than airport ads, right? Vendors spin their wheels and fall into traps when attempting to convince a CIO to consider their products or offerings. Marketers are observing the ever-increasing need to adapt their…

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Managing Influencer Content

Managing Influencer Content on Trello

May 11, 2017 - influencer content marketing, influencer management

Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…

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influencer marketing business

The Influencer Whisperer: Developing Topics for Influencer Marketing: It’s Tough, But Someone Has to Do It

May 9, 2017 - influencer content marketing, Influencer marketing, The Influencer Whisperer

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the influencer marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

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