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Freemium

October 15, 2014 - Contributor Musings
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“Culture” Comes With a Clash

October 13, 2014 - Business Psychology, Marketing

When the topic of changing company culture comes up, oftentimes there is significant resistance—especially in older companies. Employees are used to the way they do things, and they like it that way. But, for example, the speed with which software needs to be released requires…

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startups

Innovation in the Tri-Valley

October 2, 2014 - Technology

You live in or near Silicon Valley. You are driven and ready to build your own startup. But there is a weird thing that happens when you cross the 580 Dublin grade. It is harder to find that startup mojo. The tri-valley (Dublin/Livermore/Pleasanton) is packed…

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Harnessing the Power of the Tech Evangelist

September 17, 2014 - Tech Evangelism

A hushed and expectant crowd packs a dimly-lit auditorium. Everyone is waiting for the moment to happen. Then it does: from the side he strides onto the stage, tall and thin in his jeans and black turtleneck, and the crowd goes wild. Apple media events…

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Is Growth Hacking Right For Your Business?

September 15, 2014 - Marketing

There are few modern marketing practices that have been as revolutionary as growth hacking. With internet marketing constantly being challenged to achieve more, especially at startups with little money and even less marketing experience, growth hacking has quickly become an inexpensive and effective way to…

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Finding Competition in Unexpected Places

September 12, 2014 - Startups

Competition is one of those rare things that can be both good and bad—sometimes at the same time! Glancing through historical quotes about competition gives us Walt Disney’s take: “I’ve been up against tough competition all my life. I wouldn’t know what to do without…

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Writing Copy

September 5, 2014 - Contributor Musings
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Bridging the Gap Between Business and Development Teams

August 31, 2014 - Business Psychology, Marketing, Startups

Three things in life are pretty much universally certain: death, taxes and the great organizational gulf that always seems to form between business and development teams. Despite the importance of collaboration between the two, I find this disconnect between front-of-house sales and marketing and engineering…

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Tech Evangelist: Nightmare to Hire But Great to Have

July 31, 2014 - Marketing, Startups, Tech Evangelism

On a recent trip to meet my co-workers in Israel, software developers who I had known for 6 months at this point, one of them hit me with a funny surprise. Right after we met in person, and said our first “hello’s”, he said to…

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Infotopia & Media Manipulation

September 29, 2013 - Business Psychology

I have a friend I always go to for new books.  He reads a lot and has a sense of what will interest me.  And I know there is a good chance whatever he recommends I will like.  This time it was Infotopia: How Many…

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