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Go to Market

December 8, 2015 - Contributor Musings
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Are You Smarter than a Fourth Grader? Then You Can Create Captivating Content

November 24, 2015 - Marketing

Technology providers often give up when faced with creating captivating content for their customers. They rely on technical jargon and leave their content hanging out in the wind, hoping the reader is bored enough, interested enough, or nerdy enough to find a reason to read…

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New Message

November 15, 2015 - Contributor Musings
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Doing Content Marketing in the Tech Space? – You Need Subject Matter Experts, Pronto

September 25, 2015 - Marketing

Raise your hand if you have this problem: You’re smart. You know how to research. You know how to write. But guess what? Subject matter experts in the Internet of Clouds in SaaScurity DevIDK know you’re not. And that’s probably because you don’t have a…

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Social or Die

September 5, 2015 - Contributor Musings
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word of mouth

How Do You Market To Developers? Trick Question! You Don’t

August 17, 2015 - Marketing

I’m a Millennial. If you’ve ever read anything about us, it should be automatically implied that we don’t like being sold to. We inherently don’t trust corporations. And the brands we do like are pretty high quality in that they provide an impeccable service or…

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Pouring Water into the Ocean: Why Your Quality Content Isn’t Seen

March 12, 2015 - Marketing, Tech Evangelism

Putting out quality content has never been easy, but with the continual push to up the game from mega-distribution channels like Google and Facebook, the task seems to gets harder every day. When it feels like even the most rich and vibrant content floats away…

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Responding to a Social Media Crisis

February 9, 2015 - Business Psychology, Marketing, Startups

Recently there was some controversy surrounding one of my posts on DevOps.com. I responded here, got some support here, and at this point, the situation is basically resolved. But the experience got me thinking. What’s the best way to respond to a social media crisis?…

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The Importance of Using a Persona

January 29, 2015 - Marketing

Around 200 billion tweets are sent every year, more than 30 billion pieces of content are shared on Facebook each month and more than 2 million blogs are posted every day. So with all this competition, how do you make sure you and your content…

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The Continuing Marketing Revolution

December 28, 2014 - Marketing

They say the only constant in life is change, and nowhere is this—admittedly somewhat tired—aphorism more true than in business and marketing. Learning, adapting and taking risks are an integral part of successful marketing. While there will always be some static truths, more often than…

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