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buyer's journey

Beneath the Hoodie—The CIO Buyer’s Journey

May 16, 2017 - Marketing

Getting the attention of the CIO is hard. And it takes more than airport ads, right? Vendors spin their wheels and fall into traps when attempting to convince a CIO to consider their products or offerings. Marketers are observing the ever-increasing need to adapt their…

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Managing Influencer Content

Managing Influencer Content on Trello

May 11, 2017 - influencer content marketing, influencer management

Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…

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influencer marketing business

The Influencer Whisperer: Developing Topics for Influencer Marketing: It’s Tough, But Someone Has to Do It

May 9, 2017 - influencer content marketing, Influencer marketing, The Influencer Whisperer

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the influencer marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

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content distribution

Creating an Influencer Marketing Content Distribution Strategy

May 4, 2017 - influencer content marketing

Effective content distribution is essential to the success of an influencer marketing campaign. While structuring influencer content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Influencer Whisperer, Chris Tozzi, has pointed out,…

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share of voice

Who Has the Top Share of Voice for Microservices?

May 2, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…

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SOV, Share of Voice

Conversation SOV: The Path to Conversions

April 27, 2017 - Share of voice

Share of voice is a little bit like smoke. Where there’s smoke, there’s fire. When you have share of voice, you probably think you dominate all the conversations. Except… When a fire is big enough, it’s hard to see where it is coming from. And…

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Share of Voice

Who Has the Top Share of Voice for Application Performance Monitoring?

April 25, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “Application Performance Monitoring,” or APM:…

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practitioner content

The Practinfluencer

April 19, 2017 - influencer content marketing, Influencer marketing

Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing. Its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers, however. This is particularly true in very specific technical markets like DevOps, SecOps, and Big Data. As…

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quality content

The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

April 18, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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Influencer Content

Managing Influencer Content

April 13, 2017 - influencer content marketing, influencer management

Managing the influencer content stream is tricky. You need a content schedule, but it may be hard to enforce since your influencers don’t work for you. You also need to make sure topic generation is strong and follows a strategy, but that’s a challenge if…

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