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Freelancers

The Influencer Whisperer: Keeping Freelancers Engaged – The Ultimate Challenge

March 23, 2017 - influencer content marketing, influencer management, Influencer marketing, Marketing, The Influencer Whisperer

As someone who both freelances and manages a network of freelancers, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, freelancers have a tendency to drift…

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Image of line of people illustrating the power of persuasion of using influencer marketing for SaaS

Fixate Influencer Marketing for SaaS

March 21, 2017 - Content Marketing, Influencer marketing

If you are reading this blog, then you are living in the noisy world known as Marketing Software as a Service (SaaS). Your world is either a slog, fighting entrenched platforms like SalesForce, or you’re in the murky realm of educating a skeptical vertical market…

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Illustration showing piece of pie analogy for how to calculate share of voice

How to Calculate Share of Voice

March 15, 2017 - Analytics, Content Marketing, Influencer marketing, Marketing, Metrics, Share of voice

What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…

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Image of open book showing how knowledge is what makes an influencer

The Influencer Whisperer: You Don’t Have to Write Well. You Just Have to Know Your Stuff

March 7, 2017 - Influencer marketing

What makes an influencer? It’s simple: Subject-matter expertise.  But wait! Don’t you also have to be a great writer? How else can you communicate your expertise if you can’t write polished articles all on your own? The fact is that very few influencers are amazing writers….

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The Courage To Go Beyond the Noise

February 28, 2017 - Content Marketing, Humor and Marketing

“Attention is a resource—a person has only so much of it.” — Matthew Crawford Those of us who create content crave attention. That’s why we slog away at a keyboard, day in and day out, transforming words into ideas that we hope will get attention—any…

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Image of woman climbing rock to illustrate getting started with influencer content marketing.

Getting Started with Influencer Content Marketing

January 26, 2017 - Influencer marketing

see the influencer marketing ROI infographic New marketing approaches like growth hacking, relationship marketing, and influencer marketing are great. Understanding their value is easy, but getting started, and getting them to fit into existing paradigms, can be challenging. Influencer marketing in particular requires planning for…

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Technical startups

Marketing for a tech startup? You have a target on your back.

November 30, 2016 - Marketing, Startups

Joining the startup community is exciting. Even more exciting is being able to execute in such a knee-jerk environment. Technical startups are often founded by technical people—People who don’t have a lot of marketing experience, but they know they need it. And when pressured by…

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PR Agencies

How to pick a PR agency for your tech startup

November 17, 2016 - Marketing, Startups

PR activities are not reserved for large businesses with an already established brand. PR agencies can help any business gain exposure and set a PR strategy into motion. But they are expensive, and for a tech startup, there are additional factors you should consider. When…

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image of bubble soccer illustrating how influencer product testing bursts your bias bubble

Burst Your Bias Bubble with Influencer Product Testing

October 11, 2016 - Influencer marketing, influencer product testing, Marketing

There is a lot of luck associated with the success of a new product or major feature. But success is also predicated on an organization’s openness to gathering unbiased, external feedback before the product is launched. In psychology, there are two cognitive biases working against…

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image of excitement for product value add

“Product Value Add, Value Has, and Brand”

July 26, 2016 - Marketing

More than just business-speak The language scolds get annoyed with business-speak like value add/ adds value. I’ll admit it, I started researching this idea with this screed-like thesis: namely, that we should be talking about our products/ companies in terms of “has value” not “adds…

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