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efficient communication

The Inefficiency of Efficient Communication

August 1, 2017 - Business Psychology

One of the biggest myths I’ve had to confront as a professional is the holy grail of so-called “efficient” communication. What I’ve learned on a personal level is that efficient communication is not necessarily effective, and I’ve seen this play out to the detriment of…

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Culture

Allowing Customers To Know What It’s Like To Work With You

July 25, 2017 - Business Psychology, Marketing

When we engage with each other, our perceptions and previous interactions are key. During your day, say you just left a conversation with someone in a sour mood. Your second encounter may not start off well. In our lives, we tend to hold those closest…

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onboarding process

Magical On-boarding

July 18, 2017 - Business Psychology, influencer management

Our network of 65-plus influencers comes from all over the world, with different backgrounds. Because of this, it can be easy for group members to get lost in the mix. But keeping contributors engaged is an important part of getting great content. And it all…

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How We Use UberConference to Build Better Content

June 29, 2017 - Business Psychology, influencer content marketing, influencer management

UberConference is a cloud-based conferencing system from Dialpad. We use UberConference to streamline how we manage our contributors, and ensure we have top-notch content with the help of two key features: call recording, and a toll-free international dial-in number. UberConference meets our content and streamlining…

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Responding to a Social Media Crisis

February 9, 2015 - Business Psychology, Marketing, Startups

Recently there was some controversy surrounding one of my posts on DevOps.com. I responded here, got some support here, and at this point, the situation is basically resolved. But the experience got me thinking. What’s the best way to respond to a social media crisis?…

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Process Addiction: A Business’s Silent Killer

October 31, 2014 - Business Psychology, Startups

In psychological terms, a process addiction is a condition similar to substance addiction—without the substance. Often referred to as an “invisible addiction,” there are usually no outward signs the person is suffering. But just because the person is addicted to an activity rather than chemically…

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“Culture” Comes With a Clash

October 13, 2014 - Business Psychology, Marketing

When the topic of changing company culture comes up, oftentimes there is significant resistance—especially in older companies. Employees are used to the way they do things, and they like it that way. But, for example, the speed with which software needs to be released requires…

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Bridging the Gap Between Business and Development Teams

August 31, 2014 - Business Psychology, Marketing, Startups

Three things in life are pretty much universally certain: death, taxes and the great organizational gulf that always seems to form between business and development teams. Despite the importance of collaboration between the two, I find this disconnect between front-of-house sales and marketing and engineering…

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Infotopia & Media Manipulation

September 29, 2013 - Business Psychology

I have a friend I always go to for new books.  He reads a lot and has a sense of what will interest me.  And I know there is a good chance whatever he recommends I will like.  This time it was Infotopia: How Many…

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