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How to Calculate Share of Voice

March 15, 2017 - Analytics, Content Marketing, Influencer marketing, Marketing, Metrics, Share of voice

What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…

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The Courage To Go Beyond the Noise

February 28, 2017 - Content Marketing, Humor and Marketing

“Attention is a resource—a person has only so much of it.” — Matthew Crawford Those of us who create content crave attention. That’s why we slog away at a keyboard, day in and day out, transforming words into ideas that we hope will get attention—any…

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