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practitioner content

What is Practitioner Marketing?

December 5, 2017 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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practitioner content marketing

Using Re:each for Practitioner Content Marketing

November 14, 2017 - influencer content marketing, Practitioner Marketing

Here at Fixate.io, our goal is to provide our customers with specialized, reliable, and practical content that will attract customers with domain expertise. Scientific and technical audiences have no tolerance for bunk, so most traditional marketing practices must be thrown out the window. Client-generated content…

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practitioner marketing

Practitioner Marketing Playbook: Thought Leadership

November 9, 2017 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

What is practitioner marketing? It’s a little bit like influencer marketing, but requires more than a social media account and followers. It requires expertise in a particular area. Practitioner marketing is a form of content marketing where the content is generated by someone who actually…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 2, 2017 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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content runway

Avoid the Q1 Content Drought

October 31, 2017 - Content Marketing, influencer content marketing

For those of us in certain sectors, the day after Thanksgiving brings a whole new leisurely pace. Your task list stops growing, you find it easier to take an extra coffee break in the middle of the day, and the messages in your inbox seem…

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Dr. Jekyll and Mr. Hyde: Developers Who Write

October 5, 2017 - Content Marketing, influencer content marketing

When planning a career as a developer or a technical practitioner, the thought of being a writer rarely occurs as a potential future job or role. However, proficient technical practitioners who understand how to relay highly technical data effectively often find themselves becoming writers. Some…

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Practitioner Marketing Ethics

October 3, 2017 - influencer content marketing

As Fixate continues to innovate in the area of influencer marketing by recruiting technical practitioners who create persuasive, authentic content marketing for technical markets, we find there are many aspects of this approach that are still undefined. Among them is the all-important question: What is…

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conversation share of voice or specificity

No topic too small: Specificity in conversation share of voice

September 21, 2017 - Content Marketing, influencer content marketing, Share of voice

A problem found in calculating share of voice is the lack of (or abundance of) meaningful data in which to measure the impact of a vendor or product. When the conversation is new, small, narrow, or lacks participants, controlling it will not be too difficult…

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practitioner marketing

What the Photon! The Power of Nerd Cursing in Practitioner Marketing

September 19, 2017 - Content Marketing, influencer content marketing

Who would advocate something as silly as nerd cursing in practitioner marketing? I humbly take that bow. Content marketing is not just messaging. Content marketing is a tool used to create a relationship with your customer. Practitioner marketing deploys content created by a practitioner, using…

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topics in software development

Viral Posts Don’t Necessarily Mean an Epidemic

September 12, 2017 - influencer content marketing, Share of voice

Our last post about how Kubernetes won the share of voice war with Docker and dominates the market of open source container orchestration engines just went viral! http://designextensions.com/wp-content/uploads/2016/12/OfficeHighFive.gif That is so cool! Yet, while we were patting ourselves on the back, we caught a glimpse…

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