Our Blog

Dr. Jekyll and Mr. Hyde: Developers Who Write

October 5, 2017 - Content Marketing, influencer content marketing

When planning a career as a developer or a technical practitioner, the thought of being a writer rarely occurs as a potential future job or role. However, proficient technical practitioners who understand how to relay highly technical data effectively often find themselves becoming writers. Some…

Read More

Practitioner Marketing Ethics

October 3, 2017 - influencer content marketing

As Fixate continues to innovate in the area of influencer marketing by recruiting technical practitioners who create persuasive, authentic content marketing for technical markets, we find there are many aspects of this approach that are still undefined. Among them is the all-important question: What is…

Read More
conversation share of voice or specificity

No topic too small: Specificity in conversation share of voice

September 21, 2017 - Content Marketing, influencer content marketing, Share of voice

A problem found in calculating share of voice is the lack of (or abundance of) meaningful data in which to measure the impact of a vendor or product. When the conversation is new, small, narrow, or lacks participants, controlling it will not be too difficult…

Read More
practitioner marketing

What the Photon! The Power of Nerd Cursing in Practitioner Marketing

September 19, 2017 - Content Marketing, influencer content marketing

Who would advocate something as silly as nerd cursing in practitioner marketing? I humbly take that bow. Content marketing is not just messaging. Content marketing is a tool used to create a relationship with your customer. Practitioner marketing deploys content created by a practitioner, using…

Read More
topics in software development

Viral Posts Don’t Necessarily Mean an Epidemic

September 12, 2017 - influencer content marketing, Share of voice

Our last post about how Kubernetes won the share of voice war with Docker and dominates the market of open source container orchestration engines just went viral! http://designextensions.com/wp-content/uploads/2016/12/OfficeHighFive.gif That is so cool! Yet, while we were patting ourselves on the back, we caught a glimpse…

Read More
blog posts and technical articles

Want a Great Title? The Ultimate Guide to Writing Blog Post Titles

August 22, 2017 - Content Marketing, influencer content marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

Read More
Content Distribution Strategy

Content Marketer’s Notebook: When Should I Outsource Content?

August 17, 2017 - Content Marketing, influencer content marketing

Even the largest companies have a limit to their content marketing budgets.  Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…

Read More
creating a topic strategy

How to Create a Topic Strategy to Increase SOV

August 8, 2017 - influencer content marketing

The details matter in content marketing. One of the peskier details that is difficult to get right is topic selection that can move the needle on your share of voice (SOV). When marketing to a technically savvy audience, this can become a particularly gnarly problem…

Read More
business strategy

Mirror, Mirror on the Wall, What’s the Most Beautiful Metric of Them All?

July 20, 2017 - Content Marketing, influencer content marketing

I recently witnessed the following dialogue (true story): Queen of Marketing (QoM): “Mirror, mirror on the wall, is my metric the most beautiful metric of them all?” Mirror: “Alas, my queen, there may be one prettier still. But, beware, the metric you seek could be…

Read More
Contributors

5 Ways to Vet Content Contributors

July 11, 2017 - influencer content marketing, influencer management

At Fixate, we have interviewed around 150 contributors. About 50 have produced one or more pieces of content for Sweetcode.io or our vendor blogs, and about 15 contribute on a monthly basis. Our current network is around 65 contributors, but it is those elite 15…

Read More