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content distribution

Creating an Influencer Marketing Content Distribution Strategy

May 4, 2017 - influencer content marketing

Effective content distribution is essential to the success of an influencer marketing campaign. While structuring influencer content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Influencer Whisperer, Chris Tozzi, has pointed out,…

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practitioner content

The Practinfluencer

April 19, 2017 - influencer content marketing, Influencer marketing

Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing. Its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers, however. This is particularly true in very specific technical markets like DevOps, SecOps, and Big Data. As…

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quality content

The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

April 18, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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Influencer Content

Managing Influencer Content

April 13, 2017 - influencer content marketing, influencer management

Managing the influencer content stream is tricky. You need a content schedule, but it may be hard to enforce since your influencers don’t work for you. You also need to make sure topic generation is strong and follows a strategy, but that’s a challenge if…

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influencer content

Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps

April 4, 2017 - influencer content marketing, Influencer marketing

With every passing day, the cyber security threat landscape continues to expand as new threats are introduced that target infrastructure and data. As stewards of their organizations’ secure information architecture, CIOs are increasingly challenged by the ever-increasing need to adapt to the changing security landscape…

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influencer crm

Value of an Influencer CRM

March 30, 2017 - influencer content marketing, Influencer marketing

The demand for influencer marketing is huge. But how it is approached often looks like the wild, wild west, especially in Tech. So it’s no surprise that tool services and the tool market are developing around companies like Fixate. In this market, one area of…

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influencer content

Creating an Influencer Marketing Strategy

March 28, 2017 - influencer content marketing

Here’s the plan: Cultivate a cadre of influencers, have them produce content at a high volume, and break through the noise. Watch the sales numbers shoot through the roof. Inside your company, demonstrate the value of marketing, and run around the SaaS world, attracting customers…

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Freelancers

The Influencer Whisperer: Keeping Freelancers Engaged – The Ultimate Challenge

March 23, 2017 - influencer content marketing, influencer management, Influencer marketing, Marketing, The Influencer Whisperer

As someone who both freelances and manages a network of freelancers, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, freelancers have a tendency to drift…

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