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Quuu

Killing it with Quuu

June 20, 2017 - influencer management, Influencer marketing, Marketing

Using Quuu to Promote Content Your social presence is important. You already know that. These days, the number of tools available to support it is tremendous. Quuu may be just another tool, but for us, it has proven to be uniquely valuable to our business….

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keeping freelance writers happy

The Influencer Whisperer: How to Keep Freelance Writers Happy

June 13, 2017 - influencer management, The Influencer Whisperer

At Fixate, our network of subject-matter experts is the backbone of our content-marketing business. They’re the folks who write most of our content on a freelance basis. As we’ve built our business over the past several years, we’ve learned a thing or two about how…

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influencer-marketing business

The Influencer Whisperer: How to Motivate Influencer Practitioners

June 8, 2017 - influencer management

In the influencer-marketing business, your product is only as good as the influencers who create it. That’s true whether the product takes the form of events, videos, social media engagement, or (as is the case at Fixate) expert blog posts and articles. To get good,…

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types of freelance writers

The Influencer Whisperer: The Three Types of Freelance Writers

June 1, 2017 - influencer content marketing, influencer management

If you work in the content marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different…

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freelance writers

The Influencer Whisperer: The Money Question: How Much to Pay Freelance Writers

May 30, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

If, like us here at Fixate, you work frequently with freelance writers, you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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content marketing

The Influencer Whisperer: Deadlines Aren’t Dead (Not Even for DevOps Content Marketers)

May 23, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

Do deadlines still matter? You might think not—especially if you work in the DevOps world. After all, DevOps has kind of killed deadlines. The whole continuous delivery concept does away with the idea of rigid development schedules characterized by tight deadlines. In DevOps, you’re supposed…

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Managing Influencer Content

Managing Influencer Content on Trello

May 11, 2017 - influencer content marketing, influencer management

Editorial calendars guide you through the content publishing process. But content creation has its own set of challenges. At Fixate IO, we have standardized a method for creating content using Trello and Google Drive™—and it has been so effective that we wanted to share it…

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quality content

The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

April 18, 2017 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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Influencer Content

Managing Influencer Content

April 13, 2017 - influencer content marketing, influencer management

Managing the influencer content stream is tricky. You need a content schedule, but it may be hard to enforce since your influencers don’t work for you. You also need to make sure topic generation is strong and follows a strategy, but that’s a challenge if…

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Freelancers

The Influencer Whisperer: Keeping Freelancers Engaged – The Ultimate Challenge

March 23, 2017 - influencer content marketing, influencer management, Influencer marketing, Marketing, The Influencer Whisperer

As someone who both freelances and manages a network of freelancers, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, freelancers have a tendency to drift…

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