Our Blog

types of freelance writers

The Practitioner Whisperer: The Three Types of Freelance Writers

February 15, 2018 - influencer content marketing, influencer management, Influencer marketing, Practitioner Marketing, The Influencer Whisperer

If you work in the content-marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different business…

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freelance writers

The Practitioner Whisperer: The Money Question—How Much to Pay Freelance Writers

February 13, 2018 - influencer content marketing, influencer management, Practitioner Marketing, The Influencer Whisperer

If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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great blog content

The Anatomy of a Top Sweetcode.io Post

January 11, 2018 - Content Marketing, influencer content marketing, influencer management

Architecting and publishing great blog content is 40% art, 50% science, and 10% luck. The art, an author’s ability to speak to the nature and match the tone of the target reader, is a subjective skill that is generally enhanced by being part of the…

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keeping practitioners engaged

Keeping Practitioners Engaged: The Ultimate Challenge

January 2, 2018 - influencer content marketing, influencer management, Practitioner Marketing

As someone who both freelances and manages a network of freelance content writers who are practitioners, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, practitioners…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 2, 2017 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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onboarding process

Magical On-boarding

July 18, 2017 - Business Psychology, influencer management

Our network of 65-plus influencers comes from all over the world, with different backgrounds. Because of this, it can be easy for group members to get lost in the mix. But keeping contributors engaged is an important part of getting great content. And it all…

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Contributors

5 Ways to Vet Content Contributors

July 11, 2017 - influencer content marketing, influencer management

At Fixate, we have interviewed around 150 contributors. About 50 have produced one or more pieces of content for Sweetcode.io or our vendor blogs, and about 15 contribute on a monthly basis. Our current network is around 65 contributors, but it is those elite 15…

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How We Use UberConference to Build Better Content

June 29, 2017 - Business Psychology, influencer content marketing, influencer management

UberConference is a cloud-based conferencing system from Dialpad. We use UberConference to streamline how we manage our contributors, and ensure we have top-notch content with the help of two key features: call recording, and a toll-free international dial-in number. UberConference meets our content and streamlining…

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Quuu

Killing it with Quuu

June 20, 2017 - influencer management, Influencer marketing, Marketing

Using Quuu to Promote Content Your social presence is important. You already know that. These days, the number of tools available to support it is tremendous. Quuu may be just another tool, but for us, it has proven to be uniquely valuable to our business….

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keeping freelance writers happy

The Influencer Whisperer: How to Keep Freelance Writers Happy

June 13, 2017 - influencer management, The Influencer Whisperer

At Fixate, our network of subject-matter experts is the backbone of our content-marketing business. They’re the folks who write most of our content on a freelance basis. As we’ve built our business over the past several years, we’ve learned a thing or two about how…

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