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types of freelance writers

The Practitioner Whisperer: The Three Types of Freelance Writers

February 15, 2018 - influencer content marketing, influencer management, Influencer marketing, Practitioner Marketing, The Influencer Whisperer

If you work in the content-marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different business…

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content distribution

Creating a Practitioner Marketing Content Distribution Strategy

February 8, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

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Create a Click-Worthy Call-to-Action For Technical Blogs

February 1, 2018 - Content Marketing, Influencer marketing, Practitioner Marketing

Organizations sometimes struggle to justify their blogs, because they can seem far removed from revenue, particularly for highly technical blogs. But it’s also very clear when companies do not have a strong blog, and now it is just a marketing “must-have.”  There are four key…

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practitioner marketing

Practitioner Marketing Playbook: Thought Leadership

November 9, 2017 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

What is practitioner marketing? It’s a little bit like influencer marketing, but requires more than a social media account and followers. It requires expertise in a particular area. Practitioner marketing is a form of content marketing where the content is generated by someone who actually…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 2, 2017 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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A Practitioner’s Guide to Becoming an Influencer

October 19, 2017 - Influencer marketing

What makes a practitioner an influencer? It’s simple—changing someone’s behavior by sharing your subject-matter expertise. What’s the best way to do that? Share your expertise using the written word and images via the interwebs. You may be thinking, “But wait! To be an influencer, I…

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Practitioner Marketing Builds Killer Apptitude

October 12, 2017 - Influencer marketing

What does it take to find a killer app? Killer Apptitude—that is, knowing how to suss out the most compelling problems to solve. Does it have to be the best technology? No. Does it have to be the smartest approach? No. So how can you…

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Quuu

Killing it with Quuu

June 20, 2017 - influencer management, Influencer marketing, Marketing

Using Quuu to Promote Content Your social presence is important. You already know that. These days, the number of tools available to support it is tremendous. Quuu may be just another tool, but for us, it has proven to be uniquely valuable to our business….

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influencer marketing business

The Influencer Whisperer: Developing Topics for Influencer Marketing: It’s Tough, But Someone Has to Do It

May 9, 2017 - influencer content marketing, Influencer marketing, The Influencer Whisperer

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the influencer marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

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practitioner content

The Practinfluencer

April 19, 2017 - influencer content marketing, Influencer marketing

Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing. Its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers, however. This is particularly true in very specific technical markets like DevOps, SecOps, and Big Data. As…

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