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Quuu

Killing it with Quuu

June 20, 2017 - influencer management, Influencer marketing, Marketing

Using Quuu to Promote Content Your social presence is important. You already know that. These days, the number of tools available to support it is tremendous. Quuu may be just another tool, but for us, it has proven to be uniquely valuable to our business….

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influencer marketing business

The Influencer Whisperer: Developing Topics for Influencer Marketing: It’s Tough, But Someone Has to Do It

May 9, 2017 - influencer content marketing, Influencer marketing, The Influencer Whisperer

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the influencer marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

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practitioner content

The Practinfluencer

April 19, 2017 - influencer content marketing, Influencer marketing

Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing. Its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers, however. This is particularly true in very specific technical markets like DevOps, SecOps, and Big Data. As…

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CIO

Beneath the Hoodie—Marketing SaaS to the CIO

April 11, 2017 - Influencer marketing

Today’s CIO faces some significant challenges in order to safeguard the information integrity of his or her organization. A CIO not only faces external threats to data, but also observes a growing landscape of devices and users who demand higher access privileges to data in…

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influencer content

Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps

April 4, 2017 - influencer content marketing, Influencer marketing

With every passing day, the cyber security threat landscape continues to expand as new threats are introduced that target infrastructure and data. As stewards of their organizations’ secure information architecture, CIOs are increasingly challenged by the ever-increasing need to adapt to the changing security landscape…

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influencer crm

Value of an Influencer CRM

March 30, 2017 - influencer content marketing, Influencer marketing

The demand for influencer marketing is huge. But how it is approached often looks like the wild, wild west, especially in Tech. So it’s no surprise that tool services and the tool market are developing around companies like Fixate. In this market, one area of…

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Freelancers

The Influencer Whisperer: Keeping Freelancers Engaged – The Ultimate Challenge

March 23, 2017 - influencer content marketing, influencer management, Influencer marketing, Marketing, The Influencer Whisperer

As someone who both freelances and manages a network of freelancers, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, freelancers have a tendency to drift…

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Image of line of people illustrating the power of persuasion of using influencer marketing for SaaS

Fixate Influencer Marketing for SaaS

March 21, 2017 - Content Marketing, Influencer marketing

If you are reading this blog, then you are living in the noisy world known as Marketing Software as a Service (SaaS). Your world is either a slog, fighting entrenched platforms like SalesForce, or you’re in the murky realm of educating a skeptical vertical market…

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Illustration showing piece of pie analogy for how to calculate share of voice

How to Calculate Share of Voice

March 15, 2017 - Analytics, Content Marketing, Influencer marketing, Marketing, Metrics, Share of voice

What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…

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Image of open book showing how knowledge is what makes an influencer

The Influencer Whisperer: You Don’t Have to Write Well. You Just Have to Know Your Stuff

March 7, 2017 - Influencer marketing

What makes an influencer? It’s simple: Subject-matter expertise.  But wait! Don’t you also have to be a great writer? How else can you communicate your expertise if you can’t write polished articles all on your own? The fact is that very few influencers are amazing writers….

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