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Practitioner Product Testing: When Bad News is Good News

November 7, 2017 - influencer product testing

Practitioner product testing helps reduce the risks of your product launch.  Hopefully your product team has done some research into what your target market segment wants, including research into the required features. But you don’t REALLY know how well the product is going to do…

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product testing

Influencer Product Testing—When Bad News is Good News

May 18, 2017 - influencer product testing

Building a new offering at some level is based on faith. Your product team has made an educated guess about what the target audience wants, and perhaps the team performed some market research before they built the product or features. But you don’t REALLY know…

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image of bubble soccer illustrating how influencer product testing bursts your bias bubble

Burst Your Bias Bubble with Influencer Product Testing

October 11, 2016 - Influencer marketing, influencer product testing, Marketing

There is a lot of luck associated with the success of a new product or major feature. But success is also predicated on an organization’s openness to gathering unbiased, external feedback before the product is launched. In psychology, there are two cognitive biases working against…

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