Our Blog

funding announcement

Why Your Funding Announcement Does Not Interest Me

December 12, 2017 - Marketing

Is your funding announcement worth the bandwidth it is eating? Not really. In November, we published 553 tech press releases on the industry news portion of Sweetcode.io. One hundred fifty-two of them were funding announcements. And of those 152, I received 17 story pitches prior…

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practitioner content

What is Practitioner Marketing?

December 5, 2017 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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What Tech Companies Can Learn From HQ Trivia’s Public Relations Mistake

November 30, 2017 - Marketing

As far as a public relations mistake goes, the HQ Trivia CEO’s tirade against a Daily Beast reporter ranks as a wholly unnecessary and easily avoided controversy. But there are some valuable lessons that tech companies can learn from it. First, here’s a summary in…

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bounce rate

How Sweetcode.io Achieved a Less Than 15% Bounce Rate

November 28, 2017 - Content Marketing, Marketing

You hope that every person who lands on your site is so thrilled to be there that they navigate through every page you meticulously created. However, this is not the reality. People will find your site by various means, some not even relevant to your…

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press pitch

Avoid These Four Mistakes, and Get Your Press Pitch Published

November 21, 2017 - Content Marketing, Marketing

Let’s face it: Getting your press pitch published isn’t easy. Does this story sound familiar? You send an email to a reporter and have a great introductory phone call. You send pitch after pitch to them about recent funding, new products and new blog posts…

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skate boarder illustrating how important it is to shake your content marketing assets

Shake Your Assets: Content Marketing Assets, That Is.

November 2, 2017 - Content Marketing, influencer content marketing, influencer management, Influencer marketing, Marketing

At Fixate, we believe content marketing assets are the best type of content to create, particularly in Q4. Why? Timing, timing and timing.  By creating assets in Q4, you allow enough time for the content creation cycle, written and graphic, approval, and then you are…

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influencer and practitioner marketing

The difference between vetting influencers and practitioners

October 24, 2017 - Marketing

The value of getting real-world peer-to-peer exposure for your product or service is undeniable. But how you do it (and with whom) takes several forms. Both influencer and practitioner marketing are very effective ways to increase your share of voice and credibility with the market….

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image of the DNA needed for marketing for developers

Injecting a Marketing Gene into Developers, Engineers, and Scientists

September 28, 2017 - Marketing

I have both a technical background and a marketing background, so I get that marketing for developers can seem like a  chore. When I was working primarily in a scientific and engineering research environment, I did a lot of liberalarts-splaining where Drama majors told me…

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Decoding Devops

Decoding DevOps for the Marketer

September 26, 2017 - Content Marketing, DevOps, Marketing

Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…

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understand the technology

When Marketing and Developers Collide

September 14, 2017 - Marketing

Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…

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