Our Blog

The Continuing Marketing Revolution

December 28, 2014 - Marketing

They say the only constant in life is change, and nowhere is this—admittedly somewhat tired—aphorism more true than in business and marketing. Learning, adapting and taking risks are an integral part of successful marketing. While there will always be some static truths, more often than…

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Changing the Advertising Paradigm

November 13, 2014 - Marketing

We know advertising is necessary as a tool to generate revenue, demographic information and more customers. From the user perspective, though, the very people we want to target and engage can be alienated because most advertising is a “take-take” proposition. Advertising draws you in with…

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The Skinny on Lean Startups

November 6, 2014 - Marketing, Startups

Using lean for streamlining manufacturing processes has certainly had some enviable successes, and applying it to other areas of business seems like a great idea. Certainly, every area of business can benefit from eliminating waste across value streams and universally optimizing methods. But, in terms…

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In Startup Investment, There are Few True Angels

October 24, 2014 - Marketing, Startups

It started as a term on Broadway: investors who fund theatrical productions were called “angels.” These days it has come to mean an investor who provides capital funding for a business startup, usually for convertible debt or ownership equity. They can be a godsend (no…

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Hockey Sticks are for Hockey, Not Business

October 17, 2014 - Marketing

So far, you’ve built your business right, and now you’re looking for investors. You invested some of your own money, and you have a good track record. You avoided a lavish budget, and your ask is reasonable for your field. It’s the critical point in…

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“Culture” Comes With a Clash

October 13, 2014 - Business Psychology, Marketing

When the topic of changing company culture comes up, oftentimes there is significant resistance—especially in older companies. Employees are used to the way they do things, and they like it that way. But, for example, the speed with which software needs to be released requires…

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Is Growth Hacking Right For Your Business?

September 15, 2014 - Marketing

There are few modern marketing practices that have been as revolutionary as growth hacking. With internet marketing constantly being challenged to achieve more, especially at startups with little money and even less marketing experience, growth hacking has quickly become an inexpensive and effective way to…

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Bridging the Gap Between Business and Development Teams

August 31, 2014 - Business Psychology, Marketing, Startups

Three things in life are pretty much universally certain: death, taxes and the great organizational gulf that always seems to form between business and development teams. Despite the importance of collaboration between the two, I find this disconnect between front-of-house sales and marketing and engineering…

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Tech Evangelist: Nightmare to Hire But Great to Have

July 31, 2014 - Marketing, Startups, Tech Evangelism

On a recent trip to meet my co-workers in Israel, software developers who I had known for 6 months at this point, one of them hit me with a funny surprise. Right after we met in person, and said our first “hello’s”, he said to…

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