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Thought Leadership

Practitioner Marketing Playbook: Thought Leadership Content Marketing Best Practices

November 16, 2017 - Content Marketing, Practitioner Marketing

Do thought leadership content marketing best practices differ for practitioner marketing? You may not think so. After all, thought leadership pieces are best generated by practitioners, as the topics that interest practitioners are those issues that your customers face, and are often unaddressed. However, not…

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practitioner content marketing

Using Re:each for Practitioner Content Marketing

November 14, 2017 - influencer content marketing, Practitioner Marketing

Here at Fixate.io, our goal is to provide our customers with specialized, reliable, and practical content that will attract customers with domain expertise. Scientific and technical audiences have no tolerance for bunk, so most traditional marketing practices must be thrown out the window. Client-generated content…

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practitioner marketing

Practitioner Marketing Playbook: Thought Leadership

November 9, 2017 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

What is practitioner marketing? It’s a little bit like influencer marketing, but requires more than a social media account and followers. It requires expertise in a particular area. Practitioner marketing is a form of content marketing where the content is generated by someone who actually…

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