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Use the Psychological Moment to Capture Conversation Share of Voice

October 10, 2017 - Business Psychology, Share of voice

If you are trying to capture conversation share of voice, make your life easy, and target your content marketing for the psychological moment. This is the moment at which something will or would have the greatest psychological effect. At the end of the day, it…

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conversation share of voice or specificity

No topic too small: Specificity in conversation share of voice

September 21, 2017 - Content Marketing, influencer content marketing, Share of voice

A problem found in calculating share of voice is the lack of (or abundance of) meaningful data in which to measure the impact of a vendor or product. When the conversation is new, small, narrow, or lacks participants, controlling it will not be too difficult…

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topics in software development

Viral Posts Don’t Necessarily Mean an Epidemic

September 12, 2017 - influencer content marketing, Share of voice

Our last post about how Kubernetes won the share of voice war with Docker and dominates the market of open source container orchestration engines just went viral! http://designextensions.com/wp-content/uploads/2016/12/OfficeHighFive.gif That is so cool! Yet, while we were patting ourselves on the back, we caught a glimpse…

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Share of Voice, Big News Event

How Big News Events Affect Share of Voice

September 7, 2017 - Share of voice

Often the unintended consequences of a big event for a technical company are unrelated to the values, mission, or purpose of the company. These can include: Acquisitions Change of position Outages or product malfunctions An excellent or controversial blog These events, both positive and negative,…

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kubernetes

How Kubernetes Stole Docker Swarm’s Share of Voice

August 31, 2017 - Share of voice, The Influencer Whisperer

Kubernetes dominates the market of open source container orchestration engines. Why? It’s not just because of technical features. It’s also because Kubernetes has skillfully cultivated the right image within the container ecosystem. In case you’re not familiar with Kubernetes, here’s a very brief overview: Kubernetes…

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keyword strategy

Connecting Keywords and SOV

August 29, 2017 - Share of voice

Calculating share of voice (SOV), and building and maintaining keyword strategies are often two disparate activities. While this may be okay operationally, strategically, they are linked at the hip, and changes in one will impact the other. The challenge we have seen for our customers…

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Meltwater, Share of Voice

Using Meltwater to Calculate Share of Voice

August 15, 2017 - Share of voice

Meltwater is a media intelligence company that provides media monitoring and social media monitoring to help companies grow and build their brands.  https://www.meltwater.com/ In order to optimize a company’s reach and presence in the media world, real-time analytic tools are needed to accurately measure how…

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share of voice

When Share of Voice Starts to Matter

August 10, 2017 - Share of voice

The three days before your upcoming board meeting, your entire marketing team is pandering to PowerPoint. Your objective is to give numbers and graphs that are clear enough to demonstrate activity for the last quarter, but that won’t incriminate. On the day of the meeting,…

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startup accelerator

Content Marketing is the New PR

June 6, 2017 - Content Marketing, influencer content marketing, Share of voice

PR is simply a way of keeping your brand top of mind within your industry and for your target customer. Though you may be putting all your effort into selecting a PR agency, you may actually have one sitting inside your own marketing team. With…

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share of voice

Who Has the Top Share of Voice for Microservices?

May 2, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…

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