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Culture

Handcrafting Company Culture: Fixate’s Approach

June 15, 2017 - Startups

Culture is a critical component to the success of the modern company. It not only identifies key aspects of what the company is and stands for, but also subtly tells a story of where the company has come from and where it is headed. However,…

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Technical startups

Marketing for a tech startup? You have a target on your back.

November 30, 2016 - Marketing, Startups

Joining the startup community is exciting. Even more exciting is being able to execute in such a knee-jerk environment. Technical startups are often founded by technical people—People who don’t have a lot of marketing experience, but they know they need it. And when pressured by…

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PR Agencies

How to pick a PR agency for your tech startup

November 17, 2016 - Marketing, Startups

PR activities are not reserved for large businesses with an already established brand. PR agencies can help any business gain exposure and set a PR strategy into motion. But they are expensive, and for a tech startup, there are additional factors you should consider. When…

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Responding to a Social Media Crisis

February 9, 2015 - Business Psychology, Marketing, Startups

Recently there was some controversy surrounding one of my posts on DevOps.com. I responded here, got some support here, and at this point, the situation is basically resolved. But the experience got me thinking. What’s the best way to respond to a social media crisis?…

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The Skinny on Lean Startups

November 6, 2014 - Marketing, Startups

Using lean for streamlining manufacturing processes has certainly had some enviable successes, and applying it to other areas of business seems like a great idea. Certainly, every area of business can benefit from eliminating waste across value streams and universally optimizing methods. But, in terms…

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Process Addiction: A Business’s Silent Killer

October 31, 2014 - Business Psychology, Startups

In psychological terms, a process addiction is a condition similar to substance addiction—without the substance. Often referred to as an “invisible addiction,” there are usually no outward signs the person is suffering. But just because the person is addicted to an activity rather than chemically…

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In Startup Investment, There are Few True Angels

October 24, 2014 - Marketing, Startups

It started as a term on Broadway: investors who fund theatrical productions were called “angels.” These days it has come to mean an investor who provides capital funding for a business startup, usually for convertible debt or ownership equity. They can be a godsend (no…

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Finding Competition in Unexpected Places

September 12, 2014 - Startups

Competition is one of those rare things that can be both good and bad—sometimes at the same time! Glancing through historical quotes about competition gives us Walt Disney’s take: “I’ve been up against tough competition all my life. I wouldn’t know what to do without…

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Bridging the Gap Between Business and Development Teams

August 31, 2014 - Business Psychology, Marketing, Startups

Three things in life are pretty much universally certain: death, taxes and the great organizational gulf that always seems to form between business and development teams. Despite the importance of collaboration between the two, I find this disconnect between front-of-house sales and marketing and engineering…

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Tech Evangelist: Nightmare to Hire But Great to Have

July 31, 2014 - Marketing, Startups, Tech Evangelism

On a recent trip to meet my co-workers in Israel, software developers who I had known for 6 months at this point, one of them hit me with a funny surprise. Right after we met in person, and said our first “hello’s”, he said to…

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