Comments for FIXATE http://fixate.io Create a Meaningful Voice Tue, 20 Jun 2017 16:03:53 +0000 hourly 1 https://wordpress.org/?v=4.8 Comment on Creating an Influencer Marketing Content Distribution Strategy by Killing it with Quuu · FIXATE http://fixate.io/creating-influencer-marketing-content-distribution-strategy/#comment-968 Tue, 20 Jun 2017 16:03:53 +0000 http://fixate.io/?p=1768#comment-968 […] of how to accomplish tasks seem to do the best in the marketing categories. One of our posts, Creating an Influencer Marketing Content Distribution Strategy, received 627 shares and 957 […]

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Comment on Beneath the Hoodie—How Effective Marketing Can Help Prevent Ransomware by Killing it with Quuu · FIXATE http://fixate.io/effective-marketing-help-prevent-ransomware/#comment-967 Tue, 20 Jun 2017 15:15:49 +0000 http://fixate.io/?p=1819#comment-967 […] A lifespan of more than three months. Because Quuu staggers the submissions, you want to make sure the post does not have a short life. For example, we would not submit something from recent news. […]

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Comment on Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps by Patrick http://fixate.io/challenges-influencer-marketing-secops/#comment-966 Tue, 20 Jun 2017 04:13:00 +0000 http://fixate.io/?p=1714#comment-966 Thanks for your comment and question jbrinkmeyer. I totally sympathize with the difficulty finding someone with technical chops who is also an extremely effective communicator thereby making them a great influencer. Fortunately, the team at Fixate.io is actively working on this problem right now and have years of experience vetting and finding the “right” people for the job. Nonetheless, it is a very difficult problem for us all to approach effectively.

Although I believe it a core pillar of well executed influencer marketing, I don’t believe there is a 100% requirement that the SecOps influencer is an actual SecOps professional. That being said, I believe the influencer needs to have enough technical “chops” to be valuable to the Security professional. As an example, there is a risk of someone without enough experiential “practitioner” expertise to “superficialize” topics that the SecOps persona would consider extremely important. This is a pretty dangerous situation for influencers to find themselves in, especially with the type of SecOps audience they are trying to reach. Which is why practitioners are generally regarded as the best-bet for effectively targeted content.

So it’s not a full requirement for the SecOps influencer to be a practicing security professional, especially if this influencer is a great writer who can relay very complex topics very clearly. Yet I would recommend that certain safeguards be put in place in order to avoid pitfalls of reaching such a highly sensitive SecOps persona.

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Comment on Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps by Patrick O'Fallon http://fixate.io/challenges-influencer-marketing-secops/#comment-965 Mon, 19 Jun 2017 14:07:13 +0000 http://fixate.io/?p=1714#comment-965 Thanks for your comment and question jbrinkmeyer. I totally sympathize with the difficulty finding someone with technical chops who is also an extremely effective communicator thereby making them a great influencer. Fortunately, the team at Fixate.io is actively working on this problem right now and have years of experience vetting and finding the “right” people for the job. Nonetheless, it is a very difficult problem for us all to approach effectively.

Although I believe it a core pillar of well executed influencer marketing, I don’t believe there is a 100% requirement that the SecOps influencer is an actual SecOps professional. That being said, I believe the influencer needs to have enough technical “chops” to be valuable to the Security professional. As an example, there is a risk of someone without enough experiential “practitioner” expertise to “superficialize” topics that the SecOps persona would consider extremely important. This is a pretty dangerous situation for influencers to find themselves in, especially with the type of SecOps audience they are trying to reach. Which is why practitioners are generally regarded as the best-bet for effectively targeted content.

So it’s not a full requirement for the SecOps influencer to be a practicing security professional, especially if this influencer is a great writer who can relay very complex topics very clearly. Yet I would recommend that certain safeguards be put in place in order to avoid pitfalls of reaching such a highly sensitive SecOps persona.

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Comment on Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps by jbrinkmeyer http://fixate.io/challenges-influencer-marketing-secops/#comment-964 Thu, 15 Jun 2017 22:55:00 +0000 http://fixate.io/?p=1714#comment-964 This is a great article Patrick, one of the few touching on the subject. I’m in a parallel field of tech, but still one in which security and governance are big differentiators for us. In your case – do you envision the practitioner as a SecOps professional?

I’ve found it’s extremely difficult to find someone with the technical chops *and* the ability to be an influencer.

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Comment on The Influencer Whisperer: Keeping Freelancers Engaged – The Ultimate Challenge by The Influencer Whisperer: How to Keep Freelance Writers Happy · FIXATE http://fixate.io/keeping-freelancers-engaged-ultimate-challenge/#comment-963 Tue, 13 Jun 2017 15:03:45 +0000 http://fixate.io/?p=1689#comment-963 […] If you liked this post, you might also want to check out our tips on keeping freelancers engaged. […]

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Comment on The Influencer Whisperer: The Money Question: How Much to Pay Freelance Writers by The Influencer Whisperer: How to Motivate Influencer Practitioners · FIXATE http://fixate.io/much-pay-freelance-writers/#comment-962 Thu, 08 Jun 2017 15:01:32 +0000 http://fixate.io/?p=1813#comment-962 […] money is part of the equation. Paying influencers a fair rate that reflects our respect for their time and expertise is essential for keeping our collaborators […]

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Comment on How to pick a PR agency for your tech startup by Content Marketing is the New PR · FIXATE http://fixate.io/pick-pr-agency-tech-startup/#comment-961 Tue, 06 Jun 2017 15:02:42 +0000 http://fixate.io/?p=1426#comment-961 […] industry and for your target customer. Though you may be putting all your effort into selecting a PR agency, you may actually have one sitting inside your own marketing team. With the proliferation of […]

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Comment on The Influencer Whisperer: The Money Question: How Much to Pay Freelance Writers by The Three Types of Freelance Writers · FIXATE http://fixate.io/much-pay-freelance-writers/#comment-960 Thu, 01 Jun 2017 16:23:27 +0000 http://fixate.io/?p=1813#comment-960 […] because content-mill writers will work for next to nothing. (On that note, check out our post on what to pay freelance writers.)  The second type, journalists, will produce pretty prose that sounds smart, but is uncompelling […]

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Comment on The Influencer Whisperer: You Don’t Have to Write Well. You Just Have to Know Your Stuff by The Three Types of Freelance Writers · FIXATE http://fixate.io/what-makes-an-influencer-you-just-have-to-know-your-stuff/#comment-959 Thu, 01 Jun 2017 15:02:02 +0000 http://fixate.io/?p=1662#comment-959 […] But in most cases, subject-matter experts require a fair amount of editing guidance and help to produce articles that reflect deep expertise and are well written, too. That’s OK. These are the things editors provide, because, as we’ve noted elsewhere, you don’t have to write well to be an influencer. You just have to be an expert. […]

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