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Meltwater, Share of Voice

Using Meltwater to Calculate Share of Voice

August 15, 2017 - Share of voice

Meltwater is a media intelligence company that provides media monitoring and social media monitoring to help companies grow and build their brands.  https://www.meltwater.com/ In order to optimize a company’s reach and presence in the media world, real-time analytic tools are needed to accurately measure how…

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creating a topic strategy

How to Create a Topic Strategy to Increase SOV

August 8, 2017 - influencer content marketing

The details matter in content marketing. One of the peskier details that is difficult to get right is topic selection that can move the needle on your share of voice (SOV). When marketing to a technically savvy audience, this can become a particularly gnarly problem…

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share of voice

Who Has the Top Share of Voice for Microservices?

May 2, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…

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SOV, Share of Voice

Conversation SOV: The Path to Conversions

April 27, 2017 - Share of voice

Share of voice is a little bit like smoke. Where there’s smoke, there’s fire. When you have share of voice, you probably think you dominate all the conversations. Except… When a fire is big enough, it’s hard to see where it is coming from. And…

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Share of Voice

Who Has the Top Share of Voice for Application Performance Monitoring?

April 25, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “Application Performance Monitoring,” or APM:…

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Illustration of container security concept for share of voice blog post

Who Has the Top Share of Voice for Container Security?

April 6, 2017 - Share of voice

A few weeks back the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post we introduce our first rankings in the topic area of “container security.” Here are the organizations that…

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Illustration showing piece of pie analogy for how to calculate share of voice

How to Calculate Share of Voice

March 15, 2017 - Analytics, Content Marketing, Influencer marketing, Marketing, Metrics, Share of voice

What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…

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