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content marketing workflow

Smooth Handoffs: Reducing Friction in Your Content Marketing Workflow

June 22, 2017 - Content Marketing, influencer content marketing

At Fixate, we use tools like Trello to help manage our influencer content marketing workflow. However, we’ve found that even the best-planned process can have friction points that can slow or even stop your workflow cold. Here are a few observations and solutions that can…

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types of freelance writers

The Influencer Whisperer: The Three Types of Freelance Writers

June 1, 2017 - influencer content marketing, influencer management

If you work in the content marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different…

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