Our Blog

Content Distribution Strategy

Content Marketer’s Notebook: When Should I Outsource Content?

August 17, 2017 - Content Marketing, influencer content marketing

Even the largest companies have a limit to their content marketing budgets.  Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…

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onboarding process

Magical On-boarding

July 18, 2017 - Business Psychology, influencer management

Our network of 65-plus influencers comes from all over the world, with different backgrounds. Because of this, it can be easy for group members to get lost in the mix. But keeping contributors engaged is an important part of getting great content. And it all…

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influencer-generated content

How to use Google Docs to manage influencer-generated content

June 27, 2017 - influencer content marketing

Many influencers see their influence dwindle when their audiences start to question the credibility of their content. Marketers have started realizing that to be relevant, influencers need to be given a greater role in content creation. The brand and influencer’s personality need to naturally match,…

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content marketing workflow

Smooth Handoffs: Reducing Friction in Your Content Marketing Workflow

June 22, 2017 - Content Marketing, influencer content marketing

At Fixate, we use tools like Trello to help manage our influencer content marketing workflow. However, we’ve found that even the best-planned process can have friction points that can slow or even stop your workflow cold. Here are a few observations and solutions that can…

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types of freelance writers

The Influencer Whisperer: The Three Types of Freelance Writers

June 1, 2017 - influencer content marketing, influencer management

If you work in the content marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different…

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