Our Blog

Dr. Jekyll and Mr. Hyde: Developers Who Write

October 5, 2017 - Content Marketing, influencer content marketing

When planning a career as a developer or a technical practitioner, the thought of being a writer rarely occurs as a potential future job or role. However, proficient technical practitioners who understand how to relay highly technical data effectively often find themselves becoming writers. Some…

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understand the technology

When Marketing and Developers Collide

September 14, 2017 - Marketing

Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…

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word of mouth

How Do You Market To Developers? Trick Question! You Don’t

August 17, 2015 - Marketing

I’m a Millennial. If you’ve ever read anything about us, it should be automatically implied that we don’t like being sold to. We inherently don’t trust corporations. And the brands we do like are pretty high quality in that they provide an impeccable service or…

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