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practitioner content

What is Practitioner Marketing?

December 5, 2017 - influencer content marketing, Marketing, Practitioner Marketing

What is practitioner marketing? While Influencer content marketing is gaining traction as a strategy for business-to-business (B2B) marketing, for technical markets, its origins in business-to-consumer (B2C) influencer marketing may result in misguided efforts to identify influencers. This is particularly true in very specific technical markets…

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The DevOps Backlash: Or, Who Doesn’t Love DevOps?

October 17, 2017 - Technology

We here at Fixate like DevOps (and DevOps practitioners) a lot. We see DevOps as one of the greatest innovations in programming in a generation. We believe that, by making software development and delivery faster and more efficient, and infrastructure more agile, DevOps will play…

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Decoding Devops

Decoding DevOps for the Marketer

September 26, 2017 - Content Marketing, DevOps, Marketing

Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…

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understand the technology

When Marketing and Developers Collide

September 14, 2017 - Marketing

Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…

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modern devops tools

Beneath the Hoodie: The DevSecOps Tool Buyer’s Journey

July 27, 2017 - Marketing

We live in a constantly evolving and adapting world. DevOps is no stranger to this concept, as it has introduced rapid adaptation, automation, and amplified the pace of software delivery. As a result, DevOps has been a major force to help drive innovation, and has…

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“Culture” Comes With a Clash

October 13, 2014 - Business Psychology, Marketing

When the topic of changing company culture comes up, oftentimes there is significant resistance—especially in older companies. Employees are used to the way they do things, and they like it that way. But, for example, the speed with which software needs to be released requires…

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