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keeping freelance writers happy

The Influencer Whisperer: How to Keep Freelance Writers Happy

June 13, 2017 - influencer management, The Influencer Whisperer

At Fixate, our network of subject-matter experts is the backbone of our content-marketing business. They’re the folks who write most of our content on a freelance basis. As we’ve built our business over the past several years, we’ve learned a thing or two about how…

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Content Marketing is the New PR

June 6, 2017 - Content Marketing, influencer content marketing, Share of voice

PR is simply a way of keeping your brand top of mind within your industry and for your target customer. Though you may be putting all your effort into selecting a PR agency, you may actually have one sitting inside your own marketing team. With…

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The Influencer Whisperer: You Don’t Have to Write Well. You Just Have to Know Your Stuff

March 7, 2017 - Influencer marketing

What makes an influencer? It’s simple: Subject-matter expertise.  But wait! Don’t you also have to be a great writer? How else can you communicate your expertise if you can’t write polished articles all on your own? The fact is that very few influencers are amazing writers….

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