Our Blog

What Tech Companies Can Learn From HQ Trivia’s Public Relations Mistake

November 30, 2017 - Marketing

As far as a public relations mistake goes, the HQ Trivia CEO’s tirade against a Daily Beast reporter ranks as a wholly unnecessary and easily avoided controversy. But there are some valuable lessons that tech companies can learn from it. First, here’s a summary in…

Read More
press pitch

Avoid These Four Mistakes, and Get Your Press Pitch Published

November 21, 2017 - Content Marketing, Marketing

Let’s face it: Getting your press pitch published isn’t easy. Does this story sound familiar? You send an email to a reporter and have a great introductory phone call. You send pitch after pitch to them about recent funding, new products and new blog posts…

Read More
practitioner content marketing

Using Re:each for Practitioner Content Marketing

November 14, 2017 - influencer content marketing, Practitioner Marketing

Here at Fixate.io, our goal is to provide our customers with specialized, reliable, and practical content that will attract customers with domain expertise. Scientific and technical audiences have no tolerance for bunk, so most traditional marketing practices must be thrown out the window. Client-generated content…

Read More
practitioner marketing

What the Photon! The Power of Nerd Cursing in Practitioner Marketing

September 19, 2017 - Content Marketing, influencer content marketing

Who would advocate something as silly as nerd cursing in practitioner marketing? I humbly take that bow. Content marketing is not just messaging. Content marketing is a tool used to create a relationship with your customer. Practitioner marketing deploys content created by a practitioner, using…

Read More
content marketing application

Marketing Tech: How AI Applies to Small Data

September 6, 2017 - Marketing, Technology

As the world adopts more AI, phrases like deep learning, machine learning, neural networks, and Big Data have started to become more common in general discourse. The efficacy and value of leveraging predictive algorithms to accomplish tasks across very large data sets and within complex…

Read More
buyer's journey

Beneath the Hoodie—The CIO Buyer’s Journey

May 16, 2017 - Marketing

Getting the attention of the CIO is hard. And it takes more than airport ads, right? Vendors spin their wheels and fall into traps when attempting to convince a CIO to consider their products or offerings. Marketers are observing the ever-increasing need to adapt their…

Read More
CIO

Beneath the Hoodie—Marketing SaaS to the CIO

April 11, 2017 - Influencer marketing

Today’s CIO faces some significant challenges in order to safeguard the information integrity of his or her organization. A CIO not only faces external threats to data, but also observes a growing landscape of devices and users who demand higher access privileges to data in…

Read More
Technical startups

Marketing for a tech startup? You have a target on your back.

November 30, 2016 - Marketing, Startups

Joining the startup community is exciting. Even more exciting is being able to execute in such a knee-jerk environment. Technical startups are often founded by technical people—People who don’t have a lot of marketing experience, but they know they need it. And when pressured by…

Read More
image of excitement for product value add

“Product Value Add, Value Has, and Brand”

July 26, 2016 - Marketing

More than just business-speak The language scolds get annoyed with business-speak like value add/ adds value. I’ll admit it, I started researching this idea with this screed-like thesis: namely, that we should be talking about our products/ companies in terms of “has value” not “adds…

Read More

Influencer Marketing in Tech:  I-Way or the Highway

May 26, 2016 - Marketing

It’s tempting to begin with a definition of influencer marketing, but what‘s really driving this marketing strategy is the customer. So what do we know about the high tech market segment? Tech souls are more than skeptical when it comes to receiving product information when…

Read More