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modern marketing techniques

Beneath the Hoodie—How Effective Marketing Can Help Prevent Ransomware

May 25, 2017 - Content Marketing, Marketing

As the world continues to feel the impact of the latest ransomware attack, cleverly coined WannaCry, this is an excellent time to reflect on a systemic approach to combating these types of attacks. Ransomware is not new. At its core, WannaCry exhibits both traditional and…

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buyer's journey

Beneath the Hoodie—The CIO Buyer’s Journey

May 16, 2017 - Marketing

Getting the attention of the CIO is hard. And it takes more than airport ads, right? Vendors spin their wheels and fall into traps when attempting to convince a CIO to consider their products or offerings. Marketers are observing the ever-increasing need to adapt their…

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influencer content

Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps

April 4, 2017 - influencer content marketing, Influencer marketing

With every passing day, the cyber security threat landscape continues to expand as new threats are introduced that target infrastructure and data. As stewards of their organizations’ secure information architecture, CIOs are increasingly challenged by the ever-increasing need to adapt to the changing security landscape…

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