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share of voice

When Share of Voice Starts to Matter

August 10, 2017 - Share of voice

The three days before your upcoming board meeting, your entire marketing team is pandering to PowerPoint. Your objective is to give numbers and graphs that are clear enough to demonstrate activity for the last quarter, but that won’t incriminate. On the day of the meeting,…

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share of voice

Who Has the Top Share of Voice for Microservices?

May 2, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…

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SOV, Share of Voice

Conversation SOV: The Path to Conversions

April 27, 2017 - Share of voice

Share of voice is a little bit like smoke. Where there’s smoke, there’s fire. When you have share of voice, you probably think you dominate all the conversations. Except… When a fire is big enough, it’s hard to see where it is coming from. And…

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Share of Voice

Who Has the Top Share of Voice for Application Performance Monitoring?

April 25, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “Application Performance Monitoring,” or APM:…

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Illustration of container security concept for share of voice blog post

Who Has the Top Share of Voice for Container Security?

April 6, 2017 - Share of voice

A few weeks back the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post we introduce our first rankings in the topic area of “container security.” Here are the organizations that…

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Illustration showing piece of pie analogy for how to calculate share of voice

How to Calculate Share of Voice

March 15, 2017 - Analytics, Content Marketing, Influencer marketing, Marketing, Metrics, Share of voice

What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…

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