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Content that drives customer decisions

Practitioner Marketing Playbook: Content That Drives Customer Decisions

December 14, 2017 - Practitioner Marketing

What is the best way to create content that drives customer decisions so they select your product? There are many tools available, but if you’ve successfully employed practitioner marketing for creating thought leadership, then invest in market education, you can easily segue into decision-making content….

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Market Education Content

Practitioner Marketing Playbook: Creating Market Education Content

December 7, 2017 - Practitioner Marketing

Practitioner marketing is a powerful tool for creating market education content that is authentic and persuasive. Often employed to help a company achieve thought leadership in a highly skeptical audience of experts, practitioner marketing, also called practitioner content marketing, is more than influencer marketing. Influencer…

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Thought Leadership

Practitioner Marketing Playbook: Thought Leadership Content Marketing Best Practices

November 16, 2017 - Content Marketing, Practitioner Marketing

Do thought leadership content marketing best practices differ for practitioner marketing? You may not think so. After all, thought leadership pieces are best generated by practitioners, as the topics that interest practitioners are those issues that your customers face, and are often unaddressed. However, not…

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Use the Psychological Moment to Capture Conversation Share of Voice

October 10, 2017 - Business Psychology, Share of voice

If you are trying to capture conversation share of voice, make your life easy, and target your content marketing for the psychological moment. This is the moment at which something will or would have the greatest psychological effect. At the end of the day, it…

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share of voice

When Share of Voice Starts to Matter

August 10, 2017 - Share of voice

The three days before your upcoming board meeting, your entire marketing team is pandering to PowerPoint. Your objective is to give numbers and graphs that are clear enough to demonstrate activity for the last quarter, but that won’t incriminate. On the day of the meeting,…

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share of voice

Who Has the Top Share of Voice for Microservices?

May 2, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…

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SOV, Share of Voice

Conversation SOV: The Path to Conversions

April 27, 2017 - Share of voice

Share of voice is a little bit like smoke. Where there’s smoke, there’s fire. When you have share of voice, you probably think you dominate all the conversations. Except… When a fire is big enough, it’s hard to see where it is coming from. And…

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Share of Voice

Who Has the Top Share of Voice for Application Performance Monitoring?

April 25, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “Application Performance Monitoring,” or APM:…

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Illustration of container security concept for share of voice blog post

Who Has the Top Share of Voice for Container Security?

April 6, 2017 - Share of voice

A few weeks back the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post we introduce our first rankings in the topic area of “container security.” Here are the organizations that…

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Illustration showing piece of pie analogy for how to calculate share of voice

How to Calculate Share of Voice

March 15, 2017 - Analytics, Content Marketing, Influencer marketing, Marketing, Metrics, Share of voice

What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…

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