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topics in software development

Viral Posts Don’t Necessarily Mean an Epidemic

September 12, 2017 - influencer content marketing, Share of voice

Our last post about how Kubernetes won the share of voice war with Docker and dominates the market of open source container orchestration engines just went viral! http://designextensions.com/wp-content/uploads/2016/12/OfficeHighFive.gif That is so cool! Yet, while we were patting ourselves on the back, we caught a glimpse…

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Share of Voice, Big News Event

How Big News Events Affect Share of Voice

September 7, 2017 - Share of voice

Often the unintended consequences of a big event for a technical company are unrelated to the values, mission, or purpose of the company. These can include: Acquisitions Change of position Outages or product malfunctions An excellent or controversial blog These events, both positive and negative,…

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kubernetes

How Kubernetes Stole Docker Swarm’s Share of Voice

August 31, 2017 - Share of voice, The Influencer Whisperer

Kubernetes dominates the market of open source container orchestration engines. Why? It’s not just because of technical features. It’s also because Kubernetes has skillfully cultivated the right image within the container ecosystem. In case you’re not familiar with Kubernetes, here’s a very brief overview: Kubernetes…

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keyword strategy

Connecting Keywords and SOV

August 29, 2017 - Share of voice

Calculating share of voice (SOV), and building and maintaining keyword strategies are often two disparate activities. While this may be okay operationally, strategically, they are linked at the hip, and changes in one will impact the other. The challenge we have seen for our customers…

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startup accelerator

Content Marketing is the New PR

June 6, 2017 - Content Marketing, influencer content marketing, Share of voice

PR is simply a way of keeping your brand top of mind within your industry and for your target customer. Though you may be putting all your effort into selecting a PR agency, you may actually have one sitting inside your own marketing team. With…

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share of voice

Who Has the Top Share of Voice for Microservices?

May 2, 2017 - Share of voice

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…

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SOV, Share of Voice

Conversation SOV: The Path to Conversions

April 27, 2017 - Share of voice

Share of voice is a little bit like smoke. Where there’s smoke, there’s fire. When you have share of voice, you probably think you dominate all the conversations. Except… When a fire is big enough, it’s hard to see where it is coming from. And…

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Illustration of container security concept for share of voice blog post

Who Has the Top Share of Voice for Container Security?

April 6, 2017 - Share of voice

A few weeks back the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post we introduce our first rankings in the topic area of “container security.” Here are the organizations that…

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