More than just business-speak The language scolds get annoyed with business-speak like value add/ adds value. I’ll admit it, I started researching this idea with this screed-like thesis: namely, that we should be talking about our products/ companies in terms of “has value” not “adds…
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You may have read information advising a drip campaign primarily focused at automated email campaigns originating from marketing automation software companies. The premise of a drip marketing campaign, analogous to drip irrigation, is to deliver a small, steady stream of marketing materials in a pre-determined…
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