The demand for influencer marketing is huge. But how it is approached often looks like the wild, wild west, especially in Tech. So it’s no surprise that tool services and the tool market are developing around companies like Fixate. In this market, one area of…
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Here’s the plan: Cultivate a cadre of influencers, have them produce content at a high volume, and break through the noise. Watch the sales numbers shoot through the roof. Inside your company, demonstrate the value of marketing, and run around the SaaS world, attracting customers…
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As someone who both freelances and manages a network of freelancers, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, freelancers have a tendency to drift…
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If you are reading this blog, then you are living in the noisy world known as Marketing Software as a Service (SaaS). Your world is either a slog, fighting entrenched platforms like SalesForce, or you’re in the murky realm of educating a skeptical vertical market…
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What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…
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What makes an influencer? It’s simple: Subject-matter expertise. But wait! Don’t you also have to be a great writer? How else can you communicate your expertise if you can’t write polished articles all on your own? The fact is that very few influencers are amazing writers….
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