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Our Blog

influencer crm

Value of an Influencer CRM

March 30, 2017 - Practitioner Marketing

The demand for influencer marketing is huge. But how it is approached often looks like the wild, wild west, especially in Tech. So it’s no surprise that DevOps tool services and the DevOps tool market are developing around companies like Fixate. Fixate’s network of influencers…

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influencer content

Creating an Influencer Marketing Strategy

March 28, 2017 - Practitioner Marketing

Here’s the plan: Cultivate a cadre of influencers, have them produce content at a high volume, and break through the noise. Watch the sales numbers shoot through the roof. Inside your company, demonstrate the value of marketing, and run around the SaaS world, attracting customers…

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Image of line of people illustrating the power of persuasion of using influencer marketing for SaaS

Fixate Influencer Marketing for SaaS

March 21, 2017 - Content Marketing

If you are reading this blog, then you are living in the noisy world known as Marketing Software as a Service (SaaS). Your world is either a slog, fighting entrenched platforms like SalesForce, or you’re in the murky realm of educating a skeptical vertical market…

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Illustration showing piece of pie analogy for how to calculate share of voice

How to Calculate Share of Voice

March 15, 2017 - Content Marketing

What is Share of Voice, and how do you measure it? All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like influencer marketing. It takes a…

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