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SOV, Share of Voice

Conversation SOV: The Path to Conversions

April 27, 2017 - Business Psychology

Share of voice is a little bit like smoke. Where there’s smoke, there’s fire. When you have share of voice, you probably think you dominate all the conversations. Except… When a fire is big enough, it’s hard to see where it is coming from. And…

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Share of Voice

Who Has the Top Share of Voice for Application Performance Monitoring?

April 25, 2017 - Business Psychology

A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “Application Performance Monitoring,” or APM:…

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Influencer Content

Managing Influencer Content

April 13, 2017 - Practitioner Marketing

Managing the influencer content stream is tricky. You need a content schedule, but it may be hard to enforce since your influencers don’t work for you. You also need to make sure topic generation is strong and follows a strategy, but that’s a challenge if…

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CIO

Beneath the Hoodie—Marketing SaaS to the CIO

April 11, 2017 - Business Psychology

Today’s CIO faces some significant challenges in order to safeguard the information integrity of his or her organization. A CIO not only faces external threats to data, but also observes a growing landscape of devices and users who demand higher access privileges to data in…

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influencer content

Beneath the Hoodie—The Challenges of Influencer Marketing for SecOps

April 4, 2017 - Business Psychology

With every passing day, the cyber security threat landscape continues to expand as new threats are introduced that target infrastructure and data. As stewards of their organizations’ secure information architecture, CIOs are increasingly challenged by the ever-increasing need to adapt to the changing security landscape…

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