If, like us here at Fixate, you work frequently with freelance writers, you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…
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As the world continues to feel the impact of the latest ransomware attack, cleverly coined WannaCry, this is an excellent time to reflect on a systemic approach to combating these types of attacks. Ransomware is not new. At its core, WannaCry exhibits both traditional and…
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Do deadlines still matter? You might think not—especially if you work in the DevOps world. After all, DevOps has kind of killed deadlines. The whole continuous delivery concept does away with the idea of rigid development schedules characterized by tight deadlines. In DevOps, you’re supposed…
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Building a new offering at some level is based on faith. Your product team has made an educated guess about what the target audience wants, and perhaps the team performed some market research before they built the product or features. But you don’t REALLY know…
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Getting the attention of the CIO is hard. And it takes more than airport ads, right? Vendors spin their wheels and fall into traps when attempting to convince a CIO to consider their products or offerings. Marketers are observing the ever-increasing need to adapt their…
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Writing meaningful content is hard. Choosing what to write about is even harder—especially in the influencer marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…
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Effective content distribution is essential to the success of an influencer marketing campaign. While structuring influencer content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Influencer Whisperer, Chris Tozzi, has pointed out,…
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A few weeks back, the Fixate.io team introduced a metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings in the topic area of “microservices.” Remember that scene in…
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