For those of us in certain sectors, the day after Thanksgiving brings a whole new leisurely pace. Your task list stops growing, you find it easier to take an extra coffee break in the middle of the day, and the messages in your inbox seem…
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A few months back, the Fixate.io team introduced the conversation share of voice (SOV) metric to measure influencer marketing impact through share of voice and engagement via Fixate’s Re:each platform. In this post, we introduce our next set of rankings for the conversation topic area…
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The value of getting real-world peer-to-peer exposure for your product or service is undeniable. But how you do it (and with whom) takes several forms. Both influencer and practitioner marketing are very effective ways to increase your share of voice and credibility with the market….
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What makes a practitioner an influencer? It’s simple—changing someone’s behavior by sharing your subject-matter expertise. What’s the best way to do that? Share your expertise using the written word and images via the interwebs. You may be thinking, “But wait! To be an influencer, I…
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We here at Fixate like DevOps (and DevOps practitioners) a lot. We see DevOps as one of the greatest innovations in programming in a generation. We believe that, by making software development and delivery faster and more efficient, and infrastructure more agile, DevOps will play…
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What does it take to find a killer app? Killer Apptitude—that is, knowing how to suss out the most compelling problems to solve. Does it have to be the best technology? No. Does it have to be the smartest approach? No. So how can you…
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If you are trying to capture conversation share of voice, make your life easy, and target your content marketing for the psychological moment. This is the moment at which something will or would have the greatest psychological effect. At the end of the day, it…
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When planning a career as a developer or a technical practitioner, the thought of being a writer rarely occurs as a potential future job or role. However, proficient technical practitioners who understand how to relay highly technical data effectively often find themselves becoming writers. Some…
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As Fixate continues to innovate in the area of influencer marketing by recruiting technical practitioners who create persuasive, authentic content marketing for technical markets, we find there are many aspects of this approach that are still undefined. Among them is the all-important question: What is…
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