You have decided to use practitioner content marketing to increase your website traffic and drive new business. You have fleshed out your buyer persona enough to identify the kind of practitioner and influencer personas you need to inspire buyers to purchase your product. You’ve polished…
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Influencer and practitioner content marketing deliver similar value to companies, so it would seem that managing a practitioner community would be similar to managing an influencer community. Both types of communities increase reach, should increase credibility, and have a substantial impact in long-term lead and…
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Understanding the difference between journalists and practitioners is critical to executing your brand-building content marketing strategy. One of the most important things to remember about journalists is that they are professional writers who write about people and topics that are newsworthy. A journalist’s attention is…
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When planning a practitioner marketing strategy, you should make sure your practitioners are experts in your product or service—Right? Not quite. Although it may seem like the people who have the most familiarity with your product are best equipped to develop articles, videos or other…
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Is your funding announcement worth the bandwidth it is eating? Not really. In November, we published 553 tech press releases on the industry news portion of Sweetcode.io. One hundred fifty-two of them were funding announcements. And of those 152, I received 17 story pitches prior…
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