Our network of 65-plus contributors includes practitioners from all over the world, with different backgrounds. Because of this, it can be easy for group members to get lost in the mix. But keeping contributors engaged is an important part of getting great content. And it…
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Building a brand requires a strategy that includes a combination of PR and content marketing. Practitioner content marketing is a powerful way to establish your brand through thought leadership, education, and product-specific content. It requires experts with domain expertise from outside your company who exert…
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If you work in the content-marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different business…
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Every healthy business needs to build a press kit—especially technology businesses that deal with jargon-laden terms and complicated subjects. What is a press kit? A press kit is a packet of information presented physically or digitally that gives an overview of your company, access to…
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Organizations sometimes struggle to justify their blogs, because they can seem far removed from revenue, particularly for highly technical blogs. But it’s also very clear when companies do not have a strong blog, and now it is just a marketing “must-have.” There are four key…
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