'; }

Our Blog

Topic Facets: Why Security Matters in Release Automation

March 29, 2018 - Practitioner Marketing

When we ask our customers the greatest challenge they face in their content marketing, they consistently come back to us with the same answer: developing topics for their blogs and longer-form marketing assets. While it is certainly possible to create your own topic strategy, normally,…

Read More
Structure Author Bylines

How to Structure Author Bylines and Bios for a Technical Audience

March 27, 2018 - Practitioner Marketing

In technical markets, the target user pays attention to details. It might seem like it’s enough that your contributors’ bios show up, and that the bylines are trivial. But they are not. It’s important to structure your author bylines and bios correctly. When I tell…

Read More
log analytics tools

Topic Facets: Log analytics

March 22, 2018 - Practitioner Marketing

When we evaluate our customers’ greatest needs, we always come back to the challenges they face when developing topics for their blogs and assets. While some of our customers may choose to create their own topic strategy, normally, part of our partnership with our customers…

Read More
Build Your Use Case

To Get Customers, Build Your Use Case First, Then Your Product

March 15, 2018 - Business Psychology

Building a company means building a customer base. An effective strategy uses content marketing and practitioner marketing to build your use case first, then your product. It’s counterintuitive to technical founders to make spending money on marketing as important as spending money on technical development….

Read More
Writing content

Need to Write Content? Step 1: Start Writing. Step 2: Think About Your Writing.

March 13, 2018 - Business Psychology

Content marketing requires writing content. Even if the content is a small video with no words on the screen, there will still be an outline, if not a full script. However, writing has an inertia problem. You will never start writing—until you start. This inertia…

Read More
Technical Blog

Two Things Every Technical Blog Must Do

March 8, 2018 - Practitioner Marketing

There are several factors that determine a technical blog’s success. Some are predictable, and some, like the market landscape and the perception of content, are up to the gods. But for a technical blog to even have a chance to produce magic, there are some…

Read More

Sweet Surveys: Developers’ Favorite Trade Show Swag

March 6, 2018 - Contributor Musings

It’s expensive, sometimes sought after, and often forgotten in a hotel room—trade show swag. Ubiquitous at any event with a vendor exposition, many conferees plan time in their schedules just to roam the expo floor and find enviable tsotchkes to take back to the office,…

Read More

Developing Topics for Practitioner Marketing: It’s Tough, But Someone Has to Do It

March 1, 2018 - Practitioner Marketing

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the practitioner marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

Read More