Introduction The very first principle outlined in The Agile Admin’s version of the DevOps Manifesto is that the “highest priority is to satisfy the customer through early and continuous delivery of valuable functionality.” The dirty little secret about marketing is that marketing often has two…
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In the brave new world of DevOps tools, something our customers have come to depend on as part of our practitioner content delivery service is the help we give them developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to…
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We marketers are overcome with the need to compartmentalize concepts into nifty two- to three-word phrases. We even do it with our jobs. The problem becomes untangling what we are actually trying to do when we throw the phrases around. Developer journey and developer empathy…
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In the brave new world of DevOps tools, something our customers have come to depend on as part of our practitioner content delivery service is the help we give them developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to…
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Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…
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In the brave new world of DevOps tools, something our customers have come to depend on as part of our practitioner content delivery service is the help we give them developing topics for their blogs and longer-form content marketing assets. We certainly encourage you to…
Read More →
I have both a technical background and a marketing background, so I get that marketing for developers can seem like a chore. When I was working primarily in a scientific and engineering research environment, I did a lot of liberalarts-splaining where Drama majors told me…
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What is developer relations, you ask? The simple definition: It’s the process of building and interacting with a developer community. But this definition belies the fascinating complexity of the red-haired stepchild that developer relations can be—which is why it may be its own department within…
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