In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…
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What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people…
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Even the largest companies have a limit to their content marketing budgets. Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…
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Introduction Content context is everything. Content context is everything. Content context is everything. The above phrase is not a tongue twister (though it is fun to try to say it fast). Nor is it a meditation mantra. It’s a truth that is particularly true when…
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What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. “Meet the Developer” lets you get to know individual developers. Meet the people behind the code and learn about how they…
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What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind…
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Nothing incentivizes developer engagement better than developer contests. Implicit in the developer contest is the requirement for engagement via participation. By collecting data about who participates in each contest, you get more than a mailing list—you immediately gain valuable insight about your audience. What rewards…
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