Our Blog

Practitioner Content Marketing Playbook: Metrics

September 27, 2018 - influencer content marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. We got great feedback from those who attended (THANK YOU!!). Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing…

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healthy technical blog

A Good Technical Blog Should Be a Destination, Not an Ad

September 25, 2018 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

In my last rant, I explained that a technical blog’s primary motive should not be leads, visits, or clicks. While these are a natural side effect of a good blog, they shouldn’t be the goal. Many people maintain their blog simply as a new type…

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developer experience

Meet the Developer: Introducing Mark “Context Is Everything” Downie

September 20, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people…

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Content Distribution Strategy

Content Marketer’s Notebook: When Should I Outsource Content?

September 18, 2018 - Content Marketing, influencer content marketing

Even the largest companies have a limit to their content marketing budgets.  Part of the role of the marketing professional is to know when to create content in-house, or outsource content. By starting with your business goals and metrics, this decision can be easy to…

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Content Context

Content Context Is Everything

September 13, 2018 - Practitioner Marketing

Introduction Content context is everything. Content context is everything. Content context is everything. The above phrase is not a tongue twister (though it is fun to try to say it fast). Nor is it a meditation mantra. It’s a truth that is particularly true when…

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mainstream concepts of software architecture

Meet the Developer: Introducing Marc “Challenge the Mainstream” Clifton

September 11, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. “Meet the Developer” lets you get to know individual developers.  Meet the people behind the code and learn about how they…

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developer community

Meet the Developer: Introducing Mahsa “Always Improving” Hassankashi

September 6, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind…

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developer contest

Making Developer Contests Count

September 4, 2018 - Marketing, Practitioner Marketing

Nothing incentivizes developer engagement better than developer contests. Implicit in the developer contest is the requirement for engagement via participation. By collecting data about who participates in each contest, you get more than a mailing list—you immediately gain valuable insight about your audience. What rewards…

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