Our Blog

Meet the Practitioner: Daisy “Sharing Knowledge Builds Community” Tsang

October 30, 2018 - Meet the Practitioner, Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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practitioner marketing strategy

Creating a Practitioner Marketing Strategy for Developer Marketing

October 25, 2018 - Practitioner Marketing

Here’s the plan: Cultivate a cadre of developer practitioners, have them produce content at a high volume, and break through the noise. Watch the sales numbers shoot through the roof. Inside your company, demonstrate the value of content marketing by using content to attract developers…

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bruno edoh

Meet the Practitioner: Bruno “The Enthusiast” Edoh

October 23, 2018 - Meet the Practitioner, Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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Meet the Developer: Introducing Michael “Show Me the Info“ Washington

October 18, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers.  Meet the people…

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Meet the Practitioner: Mike “Make a Difference” Mackrory

October 16, 2018 - Meet the Practitioner, Practitioner Marketing

Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…

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medium

Why Tech Blogs on Medium Won’t Work for Your Brand

October 11, 2018 - Content Marketing

Medium, a popular platform/social network for blogging, found a natural spot in the hearts of application developers. It’s easy to use, does a great job of putting relevant content in front of people, and has that “I’m a techie” vibe. A problem is that companies…

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practitioner content marketing

Practitioner Content Marketing Playbook: Curation

October 9, 2018 - influencer content marketing, Influencer marketing, Marketing, Practitioner Marketing

You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…

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developer experience

Meet the Developer: Introducing Peter “I Can Be Bribed” Kvis

October 4, 2018 - Developer Relations, Marketing to Developers

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people…

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understand the technology

When Marketing and Developers Collide

October 2, 2018 - Marketing

Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…

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