Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…
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Here’s the plan: Cultivate a cadre of developer practitioners, have them produce content at a high volume, and break through the noise. Watch the sales numbers shoot through the roof. Inside your company, demonstrate the value of content marketing by using content to attract developers…
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Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…
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What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people…
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Have you ever read a technical blog post and wondered how a developer made their way into writing? Are you curious about the backgrounds, inspiration and motivations of practitioners churning out blogs? For us, it’s simple. We know by experience that our practitioners come from…
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Medium, a popular platform/social network for blogging, found a natural spot in the hearts of application developers. It’s easy to use, does a great job of putting relevant content in front of people, and has that “I’m a techie” vibe. A problem is that companies…
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You may have missed our workshop at Evans Data Corporation’s 14th Annual Developer Relations Conference in Palo Alto, CA. Whether you missed it or made it, we thought we’d break down our Practitioner Content Marketing Playbook for you here. Feel free at any point to…
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What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people…
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Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…
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