Our Blog

viral blog posts

Virality is not a KPI

January 17, 2019 - Marketing, Practitioner Marketing

Have you ever had a post go viral? It’s awesome. Especially when you publish your post in the evening, wake up to look at your web stats (you know you always do), and think, “How the hell did we hit that number?” I can’t argue…

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cost per word

Don’t Pay Per Word

January 15, 2019 - Content Marketing, Marketing

In the business of content creation, charging by the number of words is the original business model. While there are situations where this is fine, if your purpose is creating content, your goal is to provide value to the market. You should not be paying…

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vendor blog

Should you even have a vendor blog?

January 10, 2019 - Marketing, Practitioner Marketing

The impact of a successful vendor blog is huge — and the time wasted on a weak one is just as significant. Most companies we encounter are not meeting the bare minimum requirements to make a vendor blog a success. If this describes you, maybe…

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social media

Dealing with negative blog comments

January 8, 2019 - Content Marketing, Marketing, Practitioner Marketing

It doesn’t matter who you are or what you put out there — If your blog content is making any impact, you will encounter negative comments. The first thing to realize is that it is a GOOD thing. But how you respond matters. Let’s explore…

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Frankenstein Blog Post

Beware the Frankenstein Blog Post or Whitepaper

January 3, 2019 - Content Marketing, Practitioner Marketing

Being in the content creation business, we get to see all forms of content — the good, the bad, and the UGLY. No matter how much I want to believe marketing content creation is a science, there are still subjective components. And sometimes those subjective/human…

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