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Our Blog

The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

February 26, 2019 - Content Marketing

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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leads

Let’s Talk About: Leads and Needs

February 21, 2019 - Lead Generation

So, yes. Leads are one of the most important aspects of what we do here at MediaOps, and what our clients need to succeed. But let me ask you this: What qualifies as a proper lead? If you have the same person registered on more…

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peer review

Adding Peer Reviews to the Influencer Content Marketing Process

February 19, 2019 - Content Marketing

Who edits influencer marketing content? In most cases, the answer is professional editors, who may or may not have a deep understanding of how target readers think. At Fixate, we’ve started a new approach. Instead of relying just on our professional editorial staff to review…

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Why you do content marketing

February 14, 2019 - Content Marketing

Unfortunately, content marketing does not have clear KPIs, which justifiably begs the question   — Why do it? Obviously, everyone at Fixate is huge fans of content marketing, above and beyond other marketing activities. But we understand that the benefits are not always clear, and sometimes…

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documentation

Turn Documentation into a Marketing Activity

February 7, 2019 - Content Marketing

If you are a software company selling to technical audiences, your public documentation is a huge asset. Documentation can easily become your number-one source of inbound traffic. It can also increase conversions and help influencers get on your side to spread the word. Turning documentation…

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pr agencies

Why no one Likes their PR agency

February 5, 2019 - Business Psychology

A good content marketing operation will frequently intersect with the other marketing activities of SEO/SEM, Demand Generation, and Public Relations (PR). These activities are necessary to make sure that the content that is produced gets the best opportunity to excel out in the wild. But…

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