Our Blog

Technical startups

Marketing for a tech startup? You have a target on your back.

February 28, 2019 - Marketing, Startups

Joining the startup community is exciting. Even more exciting is being able to execute in such a knee-jerk environment. Technical startups are often founded by technical people—People who don’t have a lot of marketing experience, but they know they need it. And when pressured by…

Read More

The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

February 26, 2019 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

Read More
leads

Let’s Talk About: Leads and Needs

February 21, 2019 - Marketing

So, yes. Leads are one of the most important aspects of what we do here at MediaOps, and what our clients need to succeed. But let me ask you this: What qualifies as a proper lead? If you have the same person registered on more…

Read More
peer review

Adding Peer Reviews to the Influencer Content Marketing Process

February 19, 2019 - influencer content marketing

Who edits influencer marketing content? In most cases, the answer is professional editors, who may or may not have a deep understanding of how target readers think. At Fixate, we’ve started a new approach. Instead of relying just on our professional editorial staff to review…

Read More

Why you do content marketing

February 14, 2019 - Content Marketing

Unfortunately, content marketing does not have clear KPIs, which justifiably begs the question   — Why do it? Obviously, everyone at Fixate is huge fans of content marketing, above and beyond other marketing activities. But we understand that the benefits are not always clear, and sometimes…

Read More
numbers

The Easy Numbers Lie – Be realistic about your marketing KPIs

February 12, 2019 - Business Psychology, Marketing

I suspect the next time you work on your slide deck for an internal meeting, you will spend a good chunk of that time hunting down that one big number or up-and-to-the-right graph to include. In marketing, we have to measure what we do, and…

Read More
documentation

Turn Documentation into a Marketing Activity

February 7, 2019 - Marketing

If you are a software company selling to technical audiences, your public documentation is a huge asset. Documentation can easily become your number-one source of inbound traffic. It can also increase conversions and help influencers get on your side to spread the word. Turning documentation…

Read More
pr agencies

Why no one Likes their PR agency

February 5, 2019 - Marketing

A good content marketing operation will frequently intersect with the other marketing activities of SEO/SEM, Demand Generation, and Public Relations (PR). These activities are necessary to make sure that the content that is produced gets the best opportunity to excel out in the wild. But…

Read More
Subscribe to the Fixate IO Blog Highlights, Amplify

Keep up with the latest Fixate IO blog posts about influencer content marketing for B2B and increasing share of voice.  Sign up here: