Understanding Content Authorship How content gets published matters. It may seem like authorship is a trivial thing, but it isn’t. There are three types of content authorship: authored, non-authored, and ghostwritten, and each has its own unique advantages and disadvantages. Authorship seems so trivial that…
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All your marketing creativity has to be harnessed for one thing—revenue. In saturated markets, that’s not easy. You have to build a relationship with the market with practices like practitioner marketing. It takes a lot of effort, and it can be hard to connect that…
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Everyone at Fixate is a content purist. We believe that in technical markets, content is the pillar for all other marketing campaigns to stand on. But we understand that content alone is not going to help marketing teams hit their objectives. Content needs a chance…
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On a recent trip to meet my co-workers in Israel, software developers who I had known for 6 months at this point, one of them hit me with a funny surprise. Right after we met in person, and said our first “hello’s”, he said to…
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Marketing to nerds has its pros and cons. Pro: When they like you, they REALLY like you. Con: They believe marketing is the root of all evil. While they claim that marketing does not work on them, they are very sensitive about potentially being the…
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