Our Blog

What It Really Takes to Write a Technical Blog Post

May 23, 2019 - Content Marketing, Practitioner Marketing

Writing a blog post — specifically, a blog post on a technical topic that will impress readers — is like painting a wall in your house. If you’ve never done it before, it’s easy to underestimate how much work it takes to complete the job…

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developers eating the world

Introduction to Developers Eating The World

May 21, 2019 - Tech Evangelism

Marc Andreessen’s 2011 quote “software is eating the world” has to be one of the most stable and actively used quotes in the software development space. It might be stating the obvious, but software is absolutely the substrate that all current and future businesses will…

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Why non-writers often produce the best blog content

May 16, 2019 - Practitioner Marketing

Since the advent of the blog, the assumption has been that blog content creation should be left to those who are professional writers. In the mainstream media, I think this assumption still holds true. But in specialized fields going after specialized audiences, such as application…

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content distribution

Creating a Practitioner Marketing Content Distribution Strategy

May 14, 2019 - Content Marketing, influencer content marketing, Influencer marketing, Practitioner Marketing

Effective content distribution is essential to the success of a practitioner marketing campaign. While structuring practitioner content with the right keywords and links for search engine optimization and discoverability will help, SEO alone is not sufficient. As our Practitioner Whisperer, Chris Tozzi, has pointed out,…

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freelance writers

The Practitioner Whisperer: The Money Question—How Much to Pay Freelance Writers

May 9, 2019 - influencer content marketing, influencer management, Practitioner Marketing, The Influencer Whisperer

If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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marketing and developer relations

StackOverflow and Fixate Partner to Make Public Docs a Business Accelerator

May 7, 2019 - Marketing

Is it possible to be giddy over a standard B2B partnership? I think so. If you are a developer — even a mediocre one like myself — you know Stack Overflow. I’m a duct tape developer, and I need Stack all the time to slap…

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word of mouth

How Do You Market To Developers? Trick Question! You Don’t

May 2, 2019 - Marketing

I’m a Millennial. If you’ve ever read anything about us, it should be automatically implied that we don’t like being sold to. We inherently don’t trust corporations. And the brands we do like are pretty high quality in that they provide an impeccable service or…

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