Writing is hard. There’s no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I’m going to share a few ideas that I use frequently to help bust through writer’s block. But, first,…
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Your content marketing strategy may be working for you today. But will it keep working tomorrow? Given the pace at which content marketing is changing, that’s an important question to ask. The behavior and expectations of content marketing audiences are constantly evolving, and content that…
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Using social media to promote your business does not mean using social media to do business – not, at least, if it’s done right. It means using social media to “un-market.” I like the term “in-bound marketing,” describing an environment you create where qualified customers…
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Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining…
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Content marketing can be cut and dried. You can create content about yourself for the purpose of self-promotion. Or you can create content for SEO, serving clicks simply for the purpose of traffic versus providing content that imparts value. Both of these are valid, and…
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