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How to Create Technical Content Fast

April 3, 2020 - Practitioner Marketing, The Influencer Whisperer

By its nature, technical content may seem time-consuming to produce. You know that you don’t need a whole lot of time or expertise to churn out a blog post on a topic like “10 reasons why kittens are fantastic.” But creating meaty technical content in…

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Event Canceled? Let Technical Content Save the Day

April 1, 2020 - Content Marketing, Practitioner Marketing, The Influencer Whisperer

Conferences, trade shows, expos and similar events are the lifeblood of many technical marketing operations. They’re a place for demonstrating products, generating leads and nurturing existing customer relationships. But what do you do if an event you planned on hosting or attending is canceled; or…

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