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What’s the Most Beautiful Marketing Metric of Them All?

September 20, 2021 - Content Marketing

Establishing metrics to quantify and guide your DevOps content marketing is essential to any business strategy. However, be sure to steer clear of marketing metrics that paint unrealistic pictures of campaign success. Consider the following dialogue: Queen of Marketing (QOM): “Mirror, mirror on the wall,…

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Viral Posts and Content Strategies

September 7, 2021 - Content Marketing

Have you ever had a post go viral? It’s awesome, especially when you publish your post in the evening, wake up to look at your web stats (you know you always do), and think, “How the hell did we hit that number?” I can’t argue…

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Influential Marketing: Replacing the Influencer with the Influential

September 1, 2021 - Practitioner Marketing

All businesses need influential marketing to attract customers to their products. To that end, companies often pay popular celebrities (known as “influencers” in the marketing world) huge sums of money to advertise for them. This so-called influencer marketing has become a key component of many…

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