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freelance writers

The Practitioner Whisperer: The Money Question—How Much to Pay Freelance Writers

May 9, 2019 - influencer content marketing, influencer management, Practitioner Marketing, The Influencer Whisperer

If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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influencer-marketing business

The Influencer Whisperer: How to Motivate Influencer Practitioners

April 4, 2019 - Practitioner Marketing

In the practitioner-marketing business, your product is only as good as the practitioners who create it. That’s true whether the product takes the form of events, videos, social media engagement, or (as is the case at Fixate) expert blog posts and articles. To get good,…

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publish content

How to Tell When Content is Ready to Publish

March 28, 2019 - Practitioner Marketing

By its nature, content is subjective. It would be nice if there were a quantifiable, black-or-white, metrics-based assessment we could perform to determine objectively whether content is “good” and ready to be published, but there isn’t. That doesn’t mean you should publish content without first…

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The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

February 26, 2019 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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peer review

Adding Peer Reviews to the Influencer Content Marketing Process

February 19, 2019 - influencer content marketing

Who edits influencer marketing content? In most cases, the answer is professional editors, who may or may not have a deep understanding of how target readers think. At Fixate, we’ve started a new approach. Instead of relying just on our professional editorial staff to review…

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understand the technology

When Marketing and Developers Collide

October 2, 2018 - Marketing

Two groups have had a dominant presence on the Internet since its early days—programmers and marketers. Programmers built the Internet. They were posting on Usenet, developing the first interactive websites in PHP, and uploading code to SourceForge while the rest of the world was still…

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blog posts and technical articles

The Practitioner Whisperer – Writing Exciting Titles

June 12, 2018 - Content Marketing, influencer content marketing

Titles are to blog posts what curb appeal is to a house. If you have a bad title, no one will read your content, no matter how good it is—just as no one is going to pay attention to your house (regardless of its interior…

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Developing Topics for Practitioner Marketing: It’s Tough, But Someone Has to Do It

March 1, 2018 - Practitioner Marketing, Share of voice

Writing meaningful content is hard. Choosing what to write about is even harder—especially in the practitioner marketing business. How do you pick topics that your expert writers can discuss compellingly, and that readers will find engaging? How do you strike the right balance between timely…

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types of freelance writers

The Practitioner Whisperer: The Three Types of Freelance Writers

February 15, 2018 - influencer content marketing, influencer management, Influencer marketing, Practitioner Marketing, The Influencer Whisperer

If you work in the content-marketing business long enough, you learn that there are three main types of freelance writers with whom you can partner to help write content. Understanding the differences between these types, and how each category of freelancer corresponds to different business…

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keeping practitioners engaged

Keeping Practitioners Engaged: The Ultimate Challenge

January 2, 2018 - influencer content marketing, influencer management, Practitioner Marketing

As someone who both freelances and manages a network of freelance content writers who are practitioners, I think I have a good grasp of the pros and cons of working with them. Here’s one of the biggest cons: If left to their own devices, practitioners…

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