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digital events fail

Digital Events Failing? Add Content Marketing

September 27, 2020 - Content Marketing

Like most marketing teams these days, you’ve probably pivoted to a digital event strategy in response to the pandemic. Digital events fail though, if they don’t generate engagement. In this post we look at how content marketing can maximize the impact and extend the life…

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fast content

How to Create Technical Content Fast

April 3, 2020 - Practitioner Marketing, The Influencer Whisperer

By its nature, technical content may seem time-consuming to produce. You know that you don’t need a whole lot of time or expertise to churn out a blog post on a topic like “10 reasons why kittens are fantastic.” But creating meaty technical content in…

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technical content

Event Canceled? Technical Content Saves the Day

April 1, 2020 - Content Marketing, Practitioner Marketing, The Influencer Whisperer

What do you do if an event you planned on hosting or attending is canceled? You turn to technical content. Well-executed technical content marketing campaigns allow marketers to do most of the things they would at a live event. As a bonus, technical content is…

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technical content marketing

Why Technical Content Marketing Beats Face-to-Face Sales

March 31, 2020 - Practitioner Marketing, The Influencer Whisperer

They say nothing beats face-to-face communication. In general, that may be true. But when it comes to technical sales – selling to a technical audience – we beg to differ. When used the right way, quality technical content can have even more of an impact…

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technical content

From Blogs to Tutorials: How Technical Content Marketing Is Changing

June 25, 2019 - Content Marketing, Practitioner Marketing

Your content marketing strategy may be working for you today. But will it keep working tomorrow? Given the pace at which content marketing is changing, that’s an important question to ask. The behavior and expectations of content marketing audiences are constantly evolving, and content that…

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What It Really Takes to Write a Technical Blog Post

May 23, 2019 - Content Marketing, Practitioner Marketing

Writing a blog post — specifically, a blog post on a technical topic that will impress readers — is like painting a wall in your house. If you’ve never done it before, it’s easy to underestimate how much work it takes to complete the job…

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freelance writers

The Practitioner Whisperer: The Money Question—How Much to Pay Freelance Writers

May 9, 2019 - influencer content marketing, influencer management, Practitioner Marketing, The Influencer Whisperer

If, like us here at Fixate, your practitioners are freelance writers, and you have probably often wondered what to pay them. In this post, we provide the answer—or something close to it. We can’t tell you exactly which pay rate is the best fit for…

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influencer-marketing business

The Influencer Whisperer: How to Motivate Influencer Practitioners

April 4, 2019 - Practitioner Marketing

In the practitioner-marketing business, your product is only as good as the practitioners who create it. That’s true whether the product takes the form of events, videos, social media engagement, or (as is the case at Fixate) expert blog posts and articles. To get good,…

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publish content

How to Tell When Content is Ready to Publish

March 28, 2019 - Practitioner Marketing

By its nature, content is subjective. It would be nice if there were a quantifiable, black-or-white, metrics-based assessment we could perform to determine objectively whether content is “good” and ready to be published, but there isn’t. That doesn’t mean you should publish content without first…

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The Influencer Whisperer: A Good Blog Post is Worth 1,000 Keywords

February 26, 2019 - influencer content marketing, influencer management, The Influencer Whisperer

How do you guarantee share of voice on the Internet today? Since the rise of modern web search engines in the 1990s, marketers have tended to focus on Search Engine Optimization (SEO) and crafty keyword placement as the path to success. On today’s Internet, that…

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