Working with small businesses that are trying to figure out how to use social media to their advantage, I am repeatedly asked about ROI. Everyone wants to know how using social media is going to help them do business and generate sales. To this I…
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Using social media to promote your business does not mean using social media to do business – not, at least, if it’s done right. It means using social media to “un-market.” I like the term “in-bound marketing,” describing an environment you create where qualified customers…
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