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developer

Developer Journey or Developer Empathy? Why does it matter

July 24, 2018 - Practitioner Marketing

We marketers are overcome with the need to compartmentalize concepts into nifty two- to three-word phrases. We even do it with our jobs. The problem becomes untangling what we are actually trying to do when we throw the phrases around. Developer journey and developer empathy…

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content creation

How to Get in Developers’ Heads

July 17, 2018 - Content Marketing, Marketing, Practitioner Marketing

Most marketing teams focus on the “call” portion of a call-to-action, instead of the action. This is not a huge surprise, because the call is where the budget is spent. It’s also why marketing is infamous for getting a flurry of people in the door,…

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ghostwritting

Ghostwritten Content Brings Unseen Risk

June 19, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Ghostwriting is a fairly common practice for content, and it is seemingly an easy way to satisfy the hunger of an aggressive content runway. But at Fixate, we have a strong opinion about ghostwriting—DON’T. Ghostwriting is not sustainable in the best-case scenario, and in the…

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clear strategy

Trust Building Tech Blogs: Meeting the expectations of the technical reader

May 15, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

One of my favorite marketing and media books is Trust Me I’m Lying by Ryan Holiday. The title pretty much says it all, and while I don’t believe techies have taken the time to understand the nuances of marketing that this book presents, they do…

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practitioner blog posts

Practitioner Blog Posts Have a Longer Tail

April 12, 2018 - Content Marketing, influencer content marketing, Practitioner Marketing

Not all blog content is created equal—which means its impact on the world of would-be readers changes based on when it’s published, where it’s published, and its style. Usually when we think of blog content, we think of it as either personal editorial or news…

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Technical Blog

Two Things Every Technical Blog Must Do

March 8, 2018 - influencer content marketing, Practitioner Marketing

There are several factors that determine a technical blog’s success. Some are predictable, and some, like the market landscape and the perception of content, are up to the gods. But for a technical blog to even have a chance to produce magic, there are some…

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Create a Click-Worthy Call-to-Action For Technical Blogs

February 1, 2018 - Content Marketing, Influencer marketing, Practitioner Marketing

Organizations sometimes struggle to justify their blogs, because they can seem far removed from revenue, particularly for highly technical blogs. But it’s also very clear when companies do not have a strong blog, and now it is just a marketing “must-have.”  There are four key…

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overcurating your blog content

Don’t Overcurate Your Blog Posts

January 25, 2018 - influencer content marketing, Practitioner Marketing

If you overcurate your blog posts, you could be losing money and momentum. The cost of not getting blog posts published is much higher than potentially not saying things exactly right. Many companies and marketing teams have a tendency to overthink and scrutinize the content…

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How to Make Your Product Stand Out in the DevOps Market in 2018

January 18, 2018 - influencer content marketing, Practitioner Marketing

I would be naive to suggest that the DevOps market will be any more volatile than last year or the year before. DevOps (or more broadly, the application development tooling market) has always been a rollercoaster. Technologies can come and go in a month, open…

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