Our Blog

great blog content

The Anatomy of a Top Sweetcode.io Post

January 11, 2018 - Content Marketing, influencer content marketing, influencer management

Architecting and publishing great blog content is 40% art, 50% science, and 10% luck. The art, an author’s ability to speak to the nature and match the tone of the target reader, is a subjective skill that is generally enhanced by being part of the…

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Managing a practitioner community

Managing a practitioner community vs. an influencer community for content marketing

December 26, 2017 - influencer content marketing, Practitioner Marketing

Influencer and practitioner content marketing deliver similar value to companies, so it would seem that managing a practitioner community would be similar to managing an influencer community. Both types of communities increase reach, should increase credibility, and have a substantial impact in long-term lead and…

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funding announcement

Why Your Funding Announcement Does Not Interest Me

December 12, 2017 - Marketing

Is your funding announcement worth the bandwidth it is eating? Not really. In November, we published 553 tech press releases on the industry news portion of Sweetcode.io. One hundred fifty-two of them were funding announcements. And of those 152, I received 17 story pitches prior…

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bounce rate

How Sweetcode.io Achieved a Less Than 15% Bounce Rate

November 28, 2017 - Content Marketing, Marketing

You hope that every person who lands on your site is so thrilled to be there that they navigate through every page you meticulously created. However, this is not the reality. People will find your site by various means, some not even relevant to your…

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Practitioner Product Testing: When Bad News is Good News

November 7, 2017 - influencer product testing

Practitioner product testing helps reduce the risks of your product launch.  Hopefully your product team has done some research into what your target market segment wants, including research into the required features. But you don’t REALLY know how well the product is going to do…

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content runway

Avoid the Q1 Content Drought

October 31, 2017 - Content Marketing, influencer content marketing

For those of us in certain sectors, the day after Thanksgiving brings a whole new leisurely pace. Your task list stops growing, you find it easier to take an extra coffee break in the middle of the day, and the messages in your inbox seem…

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influencer and practitioner marketing

The difference between vetting influencers and practitioners

October 24, 2017 - Marketing

The value of getting real-world peer-to-peer exposure for your product or service is undeniable. But how you do it (and with whom) takes several forms. Both influencer and practitioner marketing are very effective ways to increase your share of voice and credibility with the market….

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The DevOps Backlash: Or, Who Doesn’t Love DevOps?

October 17, 2017 - Technology

We here at Fixate like DevOps (and DevOps practitioners) a lot. We see DevOps as one of the greatest innovations in programming in a generation. We believe that, by making software development and delivery faster and more efficient, and infrastructure more agile, DevOps will play…

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Use the Psychological Moment to Capture Conversation Share of Voice

October 10, 2017 - Business Psychology, Share of voice

If you are trying to capture conversation share of voice, make your life easy, and target your content marketing for the psychological moment. This is the moment at which something will or would have the greatest psychological effect. At the end of the day, it…

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open source

Why Your Competitors Probably Don’t Matter

August 24, 2017 - Business Psychology

Competitors are not necessarily the same thing as competition. Competitors are vendors that have a product with feature parity with your product. Competition is anything that could be chosen in lieu of your product. Companies spend a lot of time scrutinizing their competitors, which is…

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